Header: Courtesy of Pantone
Pantone has announced its highly anticipated Color of the Year for 2025: PANTONE 17-1230 Mocha Mousse, a luxurious and evocative shade of soft brown. This warming hue, reminiscent of cacao, coffee, and chocolate, is designed to transport our senses and evoke feelings of comfort, harmony, and indulgence.
In an exciting debut, Pantone partnered with the lastminute.com London Eye to unveil the color in a dazzling light display over the London skyline on December 5, 2024. This marks a Pantone first, with the attraction bathed in the earthy richness of Mocha Mousse, setting the tone for a year of embracing life’s simple pleasures and natural beauty.
A shade of sensory indulgence
Described as sophisticated yet unpretentious, Mocha Mousse redefines perceptions of brown. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, the shade “extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe.” Its earthy yet elegant qualities express a growing desire to align with nature while maintaining a refined aesthetic.
Laurie Pressman, Vice President of the Pantone Color Institute, added that Mocha Mousse builds on the spirit of connection and harmony inspired by last year’s Peach Fuzz. It invites individuals to indulge in everyday pleasures, promoting inner peace and well-being in an increasingly hectic world.
Applications across industries
Mocha Mousse is set to influence diverse fields, from fashion and beauty to interior design and technology:
- Fashion: This versatile shade transforms wardrobe staples, lending warmth to plush fabrics like cashmere, velvet, and leather while offering an airy elegance in chiffons and satins.
- Beauty: In cosmetics, Mocha Mousse enhances natural radiance, aligning with the minimalist and effortless beauty trend.
- Home Décor: Its comforting yet sophisticated appeal makes it ideal for walls, furnishings, and natural textures like wood and stone.
- Technology: Motorola, a Pantone partner, incorporates Mocha Mousse into its iconic razr 50 ultra with coffee-infused vegan leather, combining sensory luxury with cutting-edge innovation.
A global celebration
To mark 26 years of the Color of the Year program, Pantone is hosting worldwide events showcasing Mocha Mousse. Highlights include collaborations with brands like Joybird, Pura, Wix Studio, IPSY, Spoonflower, Ultrafabrics, and others, each offering unique interpretations of the color. These partnerships bring Mocha Mousse into everyday life, from fragrant diffusers and immersive web designs to luxurious textiles.
Beyond its aesthetic appeal, Mocha Mousse reflects deeper societal shifts. This color embodies a yearning for comfort, connection, and simplicity as we seek balance in a fast-paced world. Its grounding warmth and subtle elegance encourage a mindful and indulgent lifestyle – a perfect encapsulation of what we crave in 2025.
Experience the richness of Mocha Mousse and see how it transforms spaces, styles, and sensibilities, creating a year steeped in the delight of thoughtful indulgence.
