Meet the team

Hossein Farmani


Hossein Farmani published the first Los Angeles based fashion magazine, VUE, in 1985. He also published FotoFolio Magazine in 1986, promoting the work of contemporary photographers across the country. FotoFolio won numerous awards and is in the permanent collection of The Library of Congress.

Hossein led the industry in philanthropy by creating a benefit auction foundation call Focus On AIDS (FOA) in 1987, a volunteer-based non-profit organization whose purpose sole is to auction photography, donating 100% of its net proceeds to AIDS research, care and education.

In 1992, Farmani established Farmani – Yamanouchi design studio, a leading marketing agency focusing on fashion catalogues and consumer electronics industry design. As an Internet pioneer, Hossein established Artnet one of the first internet service providers in Los Angeles which landed him on the cover of the New York Times Business cover.

His first experience with Awards was as a co-chair of the Hollywood Film Awards and in 2004 he established the Lucie Awards, Oscars for photography.

Since then, Farmani has developed a growing portfolio of projects and companies.

Astrid Hébert

Co-Founder &

Originally from France, Astrid Hébert graduated from the University of La Rochelle with a Master’s Degree in  Marketing. She is an accomplished entrepreneurial professional with more than fifteen years of experience in Business Development, Marketing, Events, and Project Management.

After living for twelve years in Asia, working as Director of Sales & Marketing in the Hospitality industry, she moved back to Europe.

Astrid Hébert joined the Farmani Group in 2018 as Vice-President, opening the European office in Budapest and leading the company’s growth for two years. She is now the co-founder and Director of the 3C Group based in Switzerland.

mirna huhoja-doczy

Mirna Huhoja-Dóczy

Editor in Chief

Mirna Huhoja-Dóczy is an accomplished marketing and communications professional with over 12 years of industry experience. She earned her degree in Information Sciences from the University of Zagreb. Throughout her career, she has honed her expertise in the publishing industry and as a marketing and communications consultant. Currently, she serves as the Marketing Manager at the 3C Awards and the Editor-in-Chief of D5 Magazine, a role she took on in 2023.

Mirna has a diverse background, including significant roles with Elle Croatia and various global clients, and has been instrumental in driving growth and strengthening the reputation of the organizations she has worked with.

Polya Pencheva

Polya Pencheva

Editorial Writer

Polya is an overly enthusiastic young journalist with a passion for discovering new cultures. She is an extremely detail-oriented person and always looks for the best solution when provided with a problem. She has obtained a master’s degree in Journalism from the University of Groningen and the Netherlands and likes to talk about travelling, entertainment, and innovation in her stories. During her free time, Polya enjoys reading and playing board games. Her favourite superhero is Spider-man, and she believes that with great power comes great responsibility. If you ever need something from her, the way to her heart is black coffee and a muffin.

leila mekhdi

Leila Mekhdi

Editorial Writer

Leila Mekhdi is a freelance journalist and writer with a demonstrated history of working in the media and printing industry. After graduating from Prague’s Anglo-American University with a BA in Journalism & Communications, Leila has written for a variety of media outlets focusing on a wide range of topics—from social issues and politics to culture and lifestyle. 

In her free time, you can find her doing yoga, reading a book, or spending time with her French Bulldog Luna.

Leonor Gomes

Leonor Gomes

Editorial Assistant

Leonor Gomes is an outgoing and dedicated Journalism and Communication graduate, with a strong passion for creative storytelling. Through her experience in fields such as public relations and covering diverse subjects in international politics and public opinion, Leonor has developed strong communication and interpersonal skills. With a versatile skill set in digital tools and a keen eye for detail, she contributes to D5 with her creativity and dedication.

Alexandra Elova

Social Media Manager

Alexandra is a creative and open-minded person, who loves building long-lasting connections between brands and customers through social media. She knows all the latest trends and loves crafting unique pieces of content. Alexandra has a degree in Business Administration and Marketing as well as years of experience in SMM and has finished numerous online courses, as she loves to expand her horizons. She is a big fan of art, horse riding, and spontaneous trips, so if you are up to a spontaneous trip to Peru, Alexandra will accompany you for sure. Alexandra is a very purposeful person and believes that there is nothing impossible in this world if you really want to get something.