PANTONE Unveils the Essence of 2024: A Radiant Embrace in the Form of 'Peach Fuzz,' the Color of the Year"

PANTONE Unveils the Essence of 2024 in the Form of ‘Peach Fuzz,’ the Color of the Year

As we step into 2024, the spotlight is on PANTONE 13-1023 Peach Fuzz, a velvety gentle peach tone that has been anointed as the Color of the Year. This warm and embracing hue, chosen by the Pantone Color Institute™, encapsulates our collective desire for closeness, compassion, and connection.

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

Leatrice Eiseman
Executive Director, Pantone Color Institute™

To pick the color that will set the tone for the year ahead, Pantone considers emerging trends across a range of industries. Experts comb the entertainment industry and films in production, new artists, fashion, all areas of design, aspirational travel destinations, new lifestyles, socio-economic conditions and other influences.

Several brands across diverse industries are embracing Peach Fuzz, incorporating it into their products to spread warmth and positivity. From Motorola to Ruggable, Ultrafabrics to Polaroid, the Color of the Year is already making its mark in fashion, graphic design, multimedia, and more.

Ruggable Interior: Ruggable celebrates the Pantone Color of the Year 2024 with a limited-edition collection, offering machine-washable rugs and doormats in Peach Fuzz. These stain-resistant items inspire cheerfulness, well-being, and a pop of positivity in homes.

Ruggable celebrates the Pantone Color of the Year 2024 with a limited-edition collection

Spoonflower Interior: Spoonflower partners with Pantone for the Color of the Year 2024, creating print-on-demand wallpaper, fabric, and home decor. Independent artists contribute to the vibrant designs, fostering creativity and self-expression.

We are excited to support Pantone®‘s Color of the Year again for 2024. Our relationship allows for exclusive collaborations with artists across the globe and delivers Pantone’s Color of the Year to consumers in a personalized, on-demand way. Pantone’s Peach Fuzz immediately comes to life in people’s homes as a part of their self-expression, through the power of the Spoonflower community.

Sarah Ward, Senior Director of Brand Marketing, Spoonflower

Polaroid Film: Polaroid, the official partner for Color of the Year 2024, introduces a limited-edition i-Type Instant Film Pack. This collaboration enables photographers to infuse their craft with colorful feelings of togetherness and comfort.

Polaroid Color i-Type Film - Pantone Color of the Year Edition

As we step into 2024, let PANTONE 13-1023 Peach Fuzz be your guide to a year filled with warmth, connection, and creative expression. Embrace the velvety touch of Peach Fuzz, and let its comforting hue enrich your mind, body, and soul.