adidas and Minecraft announced a multi-year collaboration to develop apparel and footwear products and digital experiences. The partnership is a perfect crossover between gaming, sport, and culture.
The partnership launches with a capsule collection inspired by the upcoming A Minecraft Movie, transforming the film’s core narrative into bold, wearable designs. This collection is more than just apparel and footwear – it’s an invitation to enter the world of “A Minecraft Movie” and carry its energy beyond the screen.
Key design elements of the collection are:
GRAPHICS: Iconic characters from A Minecraft Movie are reimagined through mixed-media executions, including blocky prints and textured details.
ALL-OVER PRINTS: All-over patterns transport fans into the movie’s universe, drawing inspiration from its most memorable scenes, including the blue portal landscape that bridges the real world and the Overworld.
STORYTELLING GARMENTS: Designs inspired by the film’s most striking and memorable costumes, such as one protagonist’s bold 80s-inspired leather jacket, reimagined with elements from the adidas `80s archive.
The collection includes apparel and footwear, and is available in kids, junior, and adult sizing.
The adidas Originals x Minecraft collection launches globally on April 1st and will be available in select stores and online at adidas.com.
A MINECRAFT MOVIE will be in theatres in North America on April 4, 2025, and internationally beginning April 2, 2025.
