Header: PUMA
After successfully launching the new edition of the H-Street sports shoe back in May, PUMA and Blackpink member ROSÉ continue their collaboration. This time, the duo reimagined the sports brand’s iconic Speedcat silhouette. A fresh take on PUMA’s archive shoe features two autumn colourways, accompanied by a campaign that places the shoe into an unexpected setting.
The iconic motorsport-inspired design of PUMA Speedcat
The iconic silhouette of PUMA Speedcat was born from the track and reimagined for the streets. Combining a low-profile shoe with motorsport DNA, the Speedcat sneakers are the ultimate statement of everyday style. Initially conceived as a fire-retardant driving shoe for Formula 1, the Speedcat transitioned into a lifestyle staple in the 2000s and has made several popular comebacks in contemporary streetwear. More recently, the model is joined by Speedcat Ballet, a hybrid shoe that blends retro racing vibes with the elegance of a ballet shoe.
The PUMA x ROSÉ Speedcat collection
Building on the shoe’s well-known story of origin, the new collection combines PUMA’s heritage with the global influence of the celebrated music icon. The collaboration has softened the iconic motorsport-inspired model through quality materials and soft colour choices. The new design is based on self-expression, creating a partnership that spans beyond the boundaries of creative collaborations.
Earthy brown and deep burgundy options
Coloured in rich autumn hues, the latest collection features nappy nubuck leather uppers and signature wrapped laces. Both pairs mix the Speedcat’s streamlined silhouette with tactile finishes. Considered details span through the design while the PUMA’s trademark leaping cat branding appears on the tongue and the toe box of the shoe. The new collection comprises two colour options: earthy brown and deep burgundy.
Nature-inspired promotional campaign
The presentation of the latest PUMA x ROSÉ Speedcat models is accompanied by a promotional campaign composed of soft, organic visuals. The photographs place the collection in an unexpected setting, full of flowers and butterflies. The imagery brings natural textures to the Speedcat, evoking the feeling of a walk through the park or, perhaps, straying from the familiar path to take the road less travelled. This visual language gives the sneaker a sense of exploration.
The PUMA x ROSÉ Speedcat collection in earthy brown and deep burgundy colourways is available in PUMA flagship stores and selected stockists from October 8, 2026. On the same day, the collection will become available online as well, on PUMA’s official website.
