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Roseanne Park, a Korean-New Zealand singer better known as ROSÉ, has joined forces with sports brand PUMA for a new edition of H-Street sport shoes. The well-known Blackpink member is the star of the commercial campaign, which promotes the new performance-inspired sneakers from PUMA.
PUMA x ROSÉ H-Street Campaign
Part two of the campaign, which is timed just ahead of the sneaker’s launch, sees Rosé taking a stroll in the futuristic neighbourhoods. Empty streets, sculpted hedges, and everyday walks with pet robots unfold with a distinctly surreal atmosphere. In these quiet streets, the new H-Street becomes a part of the singer’s world.
Harambee silhouette redesigned for the 2020
The inspiration for the new model dates back to the early 2000s. More specifically, to 2003, when the original H-Street was released. Drawing inspiration from the 1990s Harambee silhouette, named after a Swahili expression for “pull together,” this lightweight shoe sports a race-ready design.
The original shoe used PUMA’s popular running spikes, known for their lightweight construction, exceptional speed, and running comfort, and reimagined them for the casual walk in the street. New H-Street models stay true to the low-profile shape and the breathable upper mesh of the original, but also introduce subtle updates that adapt the design for the new decade.
Ivory colourway with metallic accents
New H-Street arrives in an ivory colourway. Accompanied by metallic accents, the shoe balances minimalist tones with shiny flashes. The metallic elements are visible on both sides of the shoe, outlined with a thick black detailing. The black hues also dominate the eyelets and PUMA branding. The company’s trademark black cat is leaping over PUMA writing on the H-Street’s tongue, while an additional animal silhouette covers the toe area.
The shoe features a streamlined form with a T-shaped toe box. Its sprint-inspired proportions remained intact, thus strengthening the design of the shoe, envisioned as a race-running model. The new PUMA x Rosé H-Street shoe is available to purchase starting May 7, 2026. The shoe can be found on the PUMA website, PUMA flagship stores, and select PUMA stockists.
PUMA x Rosé Collaborations
The H-Street model represents the continuation of the collaboration between PUMA and Rosé, which started in 2024. The following year, the two released A ROSE FOR A ROSE collection, which combined classic streetwear elements with a sophisticated, country club vibe. The monochromatic collection featuring The Speedcat Ballet and Speedcat OG Premium was packed with personal references. The apparel featured a roomy oversized track jacket and pants, a mesh top, a half-zip jacket, and a full-zip hoodie. In the summer of 2025, the former Blackpink member promoted PUMA’s reimagined H-Street shoe in a star-studded VIP event in Seoul, South Korea.
Since its debut in 2003, the H-Street has steadily evolved beyond its performance foundations into a lifestyle model. Now, with Rosé leading the latest campaign, the silhouette is reintroduced through a contemporary lens shaped by fashion, youth culture, and athletic heritage.
