Previously bespoke-only, the architectural lighting manufacturer steps into the collection scene
The Carra collection by Montreal-based TLS is an architectural-inspired lighting collection featuring clean lines and uniform lighting in the form of squares and rectangles. The name “Carra” is derived from the French word “carré,” meaning square, embracing the company’s French surroundings. The collection offers standardized yet versatile options, including six different light sizes powered by four lighting engines to achieve various lighting effects. Clients can also choose from three frame colours and four mounting options, adding to the collection’s flexibility.
The decision to develop collections stemmed from the increasing market demand for surface lighting in everyday products. While TLS initially specialized in larger and more complex projects with their tension LED system, the popularity of surface lighting grew over time, leading designers to incorporate it into more day-to-day projects. With Carra as an off-the-shelf option, the specification process is simplified, and the lead time is shorter, meeting the needs of designers and customers.
David Sellam, the founder of TLS, explains, “Having high-quality surface lighting as a commodity product is something we felt was needed among the designers. Our technology is really unique due to the patented system we developed, and making that more easily accessible was the smart next step for us.”
The design interest in the WELL building practice also influenced TLS’s decision to introduce a collection. The conversations with business partners and designers revolve around integrating circadian rhythm lighting in offices and providing stimulating lighting for entertainment purposes in break rooms, using TLS’s Sola and Vega lighting engines, respectively.
Despite the standardization of the collection, TLS’s versatility and endless design possibilities are still evident in Carra. With the mix-and-match options available in size, frame colour, lighting engine, and mounting, there are a total of 288 possibilities for customization.
To coincide with the launch of the Carra collection, TLS underwent a complete rebranding process to reflect its successful past 10 years. The brand’s positioning and visual language were revisited, aiming to connect with the design community while maintaining its original technology and engineering DNA. The company unveiled its new brand identity and website alongside the collection launch.
Source: V2com newswire