Prostoria opened its first North American flagship store in Chicago’s River North Gallery District, occupying a two-story space filled with tall windows that allow natural light to flow through each nook and cranny of the place. The new store will focus on Prostoria’s more classic and luxurious furniture pieces, while a new showroom at The Mart will hold the brand’s bold designs.
“Prostoria was already present on the North American market through various premium showrooms, but as the demand for our furniture started to grow, we’ve decided to open our own store in the US.“
Tom Knezovic, CEO of Prostoria
When entering the flagship store, one is presented with a wide range of stylish and colourful designs, ranging from sofas, armchairs, chairs, tables, and accessories, creating an atmosphere reminiscent of a home or hotel lobby. The natural tones and materials used in the store help enhance this inviting and cozy vibe, while the space’s architecture helps customers envision these pieces in their own homes.
The showroom at The Mart focuses on the contract market, so it’s there that one can find the bold, sculptural furniture pieces suitable for offices, lobbies, or cafes that make imagination go places. The use of colour and mirrors in this space helps with the visual experience, as one is constantly reminded about the wonderful pieces that inhabit the space and how one looks surrounded by them.
“Comfort is what all of our products have in common. For us, comfort means honesty, and it also means quality. We want people to love using our products and to enjoy the comfort of sitting in them and living with them. The reason we’re able to achieve extraordinary levels of comfort is because we produce our furniture in-house and can control the whole process. Our factory in Croatia is not just a production line; it’s a research lab, a creativity hub, and an entire small industry with the dedication of a workshop.“
Iva Silovic, Art Director of Prostoria
