Header: Courtesy of Ortal
Ortal, the global leader in luxury gas fireplaces and flame technologies, is proud to announce its entry into the electric fireplace market with the launch of its first electric collection, Holographic. Known for its innovative designs and solutions in the industry—from Ortal’s Cool Wall technology and first-in-market flame-through-log Wilderness media collection to its Power Vent and Heat Control systems—the debut series symbolizes the adoption of new technology from the brand.
This cutting-edge feature uses dual OLED-screen holographic projection to create the most lifelike 3D flames available. It brings unparalleled realism to the electric fireplace experience and marks a notable advancement in the sector. The new collection will be showcased at the International Builders’ Show (IBS) in Las Vegas, NV, from February 25 to 27, 2025, at booth W3801.
Designed with sustainability in mind, the Holographic series offers an eco-friendly heating option of superior quality while also allowing customers to choose what they want to see in their homes. It is unique for a market eager for choice. The design produces zero emissions while delivering an energy-efficient heat output of up to 5,120 BTU per hour, making it ideal for eco-conscious users.
With a total depth of just 17 ¼ inches, the series also features one of the shallowest models on the market. This allows the product to be integrated into virtually any space, regardless of the aesthetics of architectural elements. Additionally, its vent-free installation eliminates the need for a gas infrastructure, which simplifies the installation process greatly.
“We are beyond excited to extend our innovations to include a larger variety of fuel sources, particularly for markets with high electrification demand. With this launch, we are proud to maintain our commitment to offering premier, customisable, and creative fireplace solutions that meet every customer and regional preference.”
Elizabeth Margles, CEO of Ortal North America
Ortal’s Holographic Electric Fireplace collection is available in 60-inch and 74-inch models and is easily configurable as a front-facing, corner, or three-sided unit. Featuring six flame options—including two traditional styles with three adjustable height and speed settings—each option enhances the ambiance with realistic log media and optional crackling sound effects. Additionally, users can manage the fireplace’s features through the Ortal mobile app, a handheld remote, or even voice commands via Google Assistant and Alexa.
