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After unveiling FIFA WORLD CUP 2026™ away jerseys in Los Angeles on March 19, 2026, adidas presented another football-inspired collection. The brand’s Spring/Summer 2026 campaign reimagines classic football looks and adapts them to the new generation of fans.
Black Samba, Firebird, and Handball Spezial
The new collection of adidas Originals honours the football culture outside of the playing ground, bringing it to the streets and communities, bridging the gap between sport, subculture, and streetwear. At the heart of the collection, the black Samba interlaced with white stripes stands as a defining piece, alongside the Handball Spezial in a dark blue colourway with light blue stripes, and the Firebird tracksuit. Executed in a bold black and red palette, the tracksuit presents an eye-grabbing, style-defining piece. Meanwhile, the Megaride F50 and the Predator Sala reinterpret two game-changing icons from the pitch, the F50 and the Predator, bringing their legacy into a modern context.
Awaiting the FIFA World Cup
Ahead of the FIFA WORLD CUP 2026™, adidas also prepared itself for a summer full of football alongside millions of football fans. The newly-released Originals series of sport sneakers and apparel celebrates the sport and the emotions it evokes: the passion, movement, expression, and identity.
The promotional campaign starring Jude Belingham
The campaign kick-started with a film made by Jack Begert that follows the inspiring and unforgettable journeys of fandom. The film captures global football superstars like Jude Belingham, musicians, artists, designers, and fans entangled in a gridlock of traffic. Chris Rhodes created stills from the film, each depicting how individual passions become shared goals, honouring everyone’s personality and their love for football.
The Originals series by adidas
Envisioned as a cultural extension of the adidas archive, the Originals is a series where heritage is not preserved but reinterpreted. Rooted in sport yet shaped by the rhythm of the street, the label channels the energy, attitude, and visual language of courts and arenas into a distinctly contemporary expression of youth culture.
Defined by the Trefoil, adidas’ trademark sign first introduced in 1972, the Originals series operates at the intersection of memory and momentum. It is here that legacy becomes a living framework, continuously reimagined through design, collaboration, and commitment to innovation. Adidas Spring/Summer 2026 campaign, which was unveiled on April 2nd, 2026, celebrates the company’s vision and the Originals football brand.
Inspired by the authentic football fan culture, the concept powerfully portrays the precious moments that unite global supporters. Universal stories depicting rituals, superstitions, emotional rollercoasters, and unlikely meetings with idols. Completing the collection, the FIFA World Cup 2026™ away jerseys in the campaign highlight a refined blend of football heritage and contemporary lifestyle, where tradition meets modern expression both on and off the pitch.
