Header: Courtesy of Bugatti
In the world of luxury design, few names resonate with the same prestige and legacy as Bugatti. Known for crafting some of the most exquisite hypersports cars in history, the brand has expanded its creative vision into the realm of high-end furniture.
This January, Bugatti Home made its Parisian debut at Maison&Objet In The City, captivating design enthusiasts with a stunning showcase at the Luxury Living store on the iconic Avenue George V. As an emblem of 115 years of performance and French sophistication, the third Bugatti Home collection perfectly blends automotive mastery with refined interior design.
A grand entrance into the Bugatti universe
Guests entering the three-level exhibition space were immediately immersed in the Bugatti ethos, greeted by the awe-inspiring La Voiture Noire. This one-of-a-kind automobile, often described as the most exclusive car in the world, is a physical manifestation of the brand’s relentless pursuit of perfection. The presence of La Voiture Noire set the stage for an experience defined by innovation, artistry, and timeless elegance.
The essence of Bugatti in every detail
The highlight of the showcase was undoubtedly the third Bugatti Home collection, a masterful curation of furniture that echoes the signature aesthetic elements of Bugatti sports cars. With pieces like the TYPE_3 sofa, TYPE_1 sofa, TYPE_5 chair, TYPE_4 table, and TYPE_9 mirror, the collection pays homage to Bugatti’s legendary “beauty and beast” philosophy. Each piece embodies the brand’s craftsmanship, combining bold forms with luxurious materials.
Bugatti’s commitment to innovation is noticeable in the latest collection, which features a striking contrast of materials; natural elements like open-pore oak are juxtaposed with technologically advanced materials like smooth aluminum, reinforcing the brand’s dedication to both tradition and progress. The debut of new lighting solutions, such as the TYPE_13 lamp collection and statement pieces like the TYPE_6 sideboard and TYPE_10 coffee table, further enhances the narrative of contemporary luxury.
A tribute to heritage and art de vivre
Bugatti’s legacy extends far beyond automobiles, and this Parisian exhibition masterfully captured the brand’s broader artistic vision. As an homage to founder Ettore Bugatti, the showcase featured the Bugatti Baby II, a meticulously crafted 75% scale replica of the legendary Type 35 racing car produced in collaboration with Hedley Studios. Limited to only 500 units worldwide, this collector’s item celebrates a century of racing heritage, reinforcing Bugatti’s influence across generations.
Further immersing visitors in the Bugatti Art de Vivre, the exhibition included exclusive collaborations that reflect the brand’s refined aesthetic. Masterpieces such as the Rembrandt Bugatti “Dancing Elephant” sculpture, a crystal work by Lalique, and the sterling silver La Voiture Noire sculpture from Asprey Studio demonstrated Bugatti’s ability to transcend the automotive world and redefine luxury across multiple disciplines.
Global vision for the future of Bugatti
“By staying true to our French heritage and opening our first Bugatti Home representation in Paris, we create authentic experiences that are fully aligned with our global vision for the future of Bugatti,” stated Wiebke Ståhl, Managing Director at Bugatti International, and added:
“Beyond automotive, our rich legacy influences our commitment to designs that are visually captivating and echo our most iconic design elements and shapes, where ‘Form Follows Function’ and ultimate performance merges with cutting-edge artistry.”
Andrea Gentilini, CEO at Luxury Living Group, echoed this sentiment:
“Following the grand launch of the third Bugatti Home collection during Milan Design Week, presenting it in Paris was a natural progression. This iconic city, deeply connected to Bugatti’s heritage, and one of our most prestigious Luxury Living spaces on Avenue George V, represents the perfect setting to continue this journey of excellence, passion, and incomparable elegance.”
A milestone in luxury design
The debut of Bugatti Home in Paris marks a new chapter in the brand’s evolution, bridging the gap between automotive excellence and interior sophistication. The collection’s striking display of pure design and craftsmanship offers a glimpse into the future of luxury living, where heritage meets innovation in every meticulously crafted detail.
Looking ahead, this journey will continue with the opening of an ultra-exclusive space in Milan during the Milano Design Week 2025, a milestone that promises to further solidify Bugatti Home’s position at the forefront of luxury design and innovation.
