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A brand-new silhouette from PUMA draws inspiration from the brand’s 2005 trail icon. Handpicked from the PUMA archive by the musician and the company’s Creative director A$AP Rocky, the release of the new sneaker coincides with the start of the European leg of his 2026 “The Don’t Be Dumb Tour”. A$AP Rocky X PUMA sports a Vibram-co-branded sole, tire-inspired traction, and technical detailing throughout.
Ouninpohja Explorador II
As PUMA’s director for over 3 years, A$AP Rocky frequently visits the brand’s archive to find inspiring silhouettes. For the new release, the musician was inspired by the Ouninpohja Explorador II, a rally-driven trial sneaker released in 2005. The silhouette’s name derives from the unpredictable Ouninpohja stage of WRC Rally Finland, notorious for high speeds and massive jumps. A rugged low-cut hybrid hiker shoe boasts a sneaker aesthetic, while its bold wrap-up sole is reminiscent of heavy vehicle tyre treads.
The first Vibram co-branded outsole
The new release keeps the original’s rally-racing DNA, embodied in tyre tread and rugged details, but makes visible changes to adapt it to the new age. The sneaker’s aggressive wrap-up soles and unusual material mixes are now reimagined by ASAP Rocky with Vibram-enhanced compound rubber and hand-distressed materials. Released under the new name Straycat, capturing the spirit of an outlier, the sneaker becomes the first model with a co-branded Vibram outsole. The company, known for unparalleled grip properties on both dry and wet terrains, previously collaborated with PUMA on Suede Vibram.
“I wanted to rename the shoe Straycat. The name captures the spirit of the outlier, built for rugged terrain racing, now living on the streets. This 2005 icon returns with style, and we’ve reengineered it for the future.”
A$AP Rocky, musician and PUMA’s Creative Director
Straycat by PUMA
The details include a cat set near the toe, and on the tongue, a PUMA Black-Formula Red colourway and an unusual double lacing configuration. By fusing streetwear and motorsport-inspired style, ASAP Rocky and PUMA channel an offbeat attitude with an all-over distressed effect. Rooted in trail grit and motorsport heritage, Straycat reinterprets performance-driven design through a contemporary lens.
Priced at 150 USD, the A$AP Rocky x PUMA Straycat is available online, at PUMA retail stores and select accounts from August 27, 2026. On launch day, the wildflowers inspired by the campaign were gifted to buyers in selected locations in London and Amsterdam. The wildflower campaign will also mark the beginning of the European leg of A$AP Rocky’s tour. The musician previously debuted the new Straycat silhouette at the American leg of the tour, which started in Chicago in May 2026.
