Header: Courtesy of adidas
Adidas Sportswear has announced its first brand collaboration, partnering with winter boot label Moon Boot to introduce a new collection that merges both brands’ distinct identities. This collection marks Moon Boot’s debut in the apparel space, featuring streetwear-inspired silhouettes, activewear, and snow boots that draw on traditional ski apparel designs while incorporating adidas’ sport-style aesthetic. Showcased by French-Algerian content creator and author Lena Mahfouf, along with K-Pop group BABYMONSTER, the collection includes various pieces made with recycled materials.
The footwear includes both high and low-top silhouettes, designed to merge the comfort of snow boots with the agility of running shoes. Built with adidas’ BOOST cushioning technology for energy return and comfort, the shoes also feature a water-repellent outer material to ensure protection in winter conditions.
The adidas x Moon Boot Collegiate Jacket can be considered as the key piece in the collection, drawing inspiration from American varsity fashion with its oversized bomber silhouette. Designed with a woven base material, it features a snow skirt at the waistline that reminds one of classic ski wear and bold graphics that mix the identities of both brands.
Aimee Arana, General Manager of adidas Global Sportswear & Training, emphasised that this collaboration marks a milestone for the adidas Sportswear category, focusing on the importance of combining sport performance with modern fashion. Alberto Zanatta, President of Tecnica Group, underscored the relevance of Moon Boot’s debut in the apparel market and shared his excitement about the partnership. Finally, Lena Mahfouf spoke about her involvement with the campaign, explaining that the collection reflects her approach to style by making it easy to move between different settings, be it in the slopes or the city.
