Header: Courtesy of Zara
On November 25, Zara unveiled a new chapter in men’s fashion with the opening of its first exclusive Zara Man store in Madrid. Located at 14 Calle Hermosilla in the elegant Barrio de Salamanca, this flagship store spans over 700 square meters across two floors, offering a curated shopping experience that seamlessly blends innovation, design, and exclusivity.
An innovative retail experience
Zara Man Hermosilla reimagines the traditional urban shop, infusing it with the warmth and intimacy of a neighborhood boutique. The store is meticulously designed to deliver an inviting and uncomplicated layout, featuring a refined selection of materials such as chrome, leather, and reclaimed wood. Neutral tones and minimalist furniture contribute to a clear, harmonious aesthetic that enhances the shopping journey.
The interior is thoughtfully organized into distinct environments, each tailored to showcase Zara Man’s collections. This approach ensures a cohesive yet dynamic experience, making visitors feel at home as they explore the store.
Introducing Zacaffè
A standout feature of Zara Man Hermosilla is Zacaffè, a concept cafe that marks its debut at this location. Zacaffè pays homage to Madrid’s Neomudéjar architectural style, with warm brickwork and intricate lattice-inspired designs reminiscent of the Casa Árabe. The space was crafted in collaboration with design agency Art Recherche et Industrie, blending global appeal with local cultural connections.
Zacaffè aims to create a welcoming haven for locals and visitors, offering exceptional coffee and a unique cultural experience. Its versatile design ensures adaptability for future locations worldwide while retaining a cozy, community-focused vibe.
Exclusive collections and collaborations
The Hermosilla store debuts several exclusive offerings, including:
Casa Castellano Collaboration – Seven iconic shoe models are available only at this location and online.
Hermosilla, 14 Collection – A limited-edition line of 50 numbered pieces featuring ties, tailored garments, outerwear, and accessories crafted from premium materials like wool, cashmere, and cotton.
Fragrance Preview – A new series of six fragrances – including perfumes, body oils, and candles – is available first at Hermosilla before expanding to Zara’s online store and selecting physical stores.
Adding to the store’s artistic appeal are photographs by Juan Baraja, displayed prominently on the staircase connecting the two floors. Zara Man Hermosilla will continue collaborating with creatives, making the store a dynamic hub for art and fashion.
Technological innovations and sustainability
In keeping with Zara’s commitment to integrating technology into the shopping experience, the Hermosilla store features:
- Assisted self-checkout zones.
- Dedicated tills for returns and online order pickups.
- Automated return points.
- Real-time online browsing of in-store inventory, with two-hour order pickup options.
These advancements ensure a seamless interaction between Zara’s physical and digital platforms, offering customers unparalleled convenience and flexibility.
Zara Man Hermosilla also reflects the brand’s dedication to sustainability. The store employs advanced energy-efficient systems, including LED lighting and eco-friendly heating and cooling solutions. It’s connected to Zara’s Inergy platform, which monitors energy consumption and optimizes resource use to minimize environmental impact.
Zara Man Hermosilla sets a new standard for men’s fashion retail. By combining exclusive designs, technological innovation, cultural collaboration, and a commitment to sustainability, Zara has created a space that transcends shopping.
