Header: Anna Dave
LIXIL Corporation has unveiled its latest project, the LIXIL Water Experience Center, in the heart of New York City’s Flatiron District. This new space, spanning nearly 10,000 square feet, offers an interactive look at LIXIL’s top kitchen and bath solutions from brands like American Standard, GROHE, DXV, INAX, and Basco. Designed for architects, designers, and homeowners, the center provides a hands-on way to explore how water interacts with design and technology in everyday life.
A space designed for inspiration
The LIXIL Water Experience Center was developed through a collaboration between the Paris-based design agency Malherbe and LIXIL’s own Global Design team. The result is a space that encourages creativity, discussion, and exploration. With a mix of open areas for collaboration and immersive displays, the center is set to be a hub for the design community.
Visitors can expect an engaging environment filled with interactive elements. The space includes a fully operational shower room with a custom music playlist and a live kitchen area where guests can test various faucet settings. Reflective surfaces, flowing light, and soft ambient sounds create an atmosphere that mirrors water’s calming yet powerful nature.
A hub for designers and homeowners
The Water Experience Center is not just a showroom but a place where designers, architects, and homeowners can connect. Multiple interactive design areas allow visitors to explore different collections and finishes in a way that goes beyond digital screens. Whether planning a renovation or looking for the latest industry innovations, this space provides a tactile, in-person experience that makes decision-making easier and more informed.
Jean-Jacques L’Hénaff, Leader of LIXIL Global Design in the Americas, emphasized the center’s role as more than just a display of products.
“Brand experience centers are where ideas come to life. They bring together designers, contractors, and homeowners to collaborate, refine plans, and turn inspiration into reality.”
Commitment to sustainability and innovation
LIXIL has long been known for its commitment to sustainability and innovation. This new center continues that mission by offering products and solutions focusing on efficiency, accessibility, and improving everyday living.
Located at 155 Fifth Avenue, the LIXIL Water Experience Center welcomes visitors Monday through Friday from 10 a.m. to 5 p.m. While purchases aren’t made on-site, guests will be directed to the most convenient sales partners for their needs.
With this new space, LIXIL is creating a destination where water, design, and technology unite, offering professionals and consumers an inspiring place to explore what’s possible in kitchen and bath design.
