Header: New Balance
New Balance’s latest lifestyle model, the 983, will soon hit stores worldwide. Informed by 2000s performance running, the 983 takes elements from the brand’s iconic designs and combines them into a cohesive design. By looking back to the classic New Balance models, the company created something wholly new and progressive.
New Balance 983
Inspired by legendary New Balance designs, the new silhouette pairs recognisable elements with a reimagined 2000s silhouette. The 903 feels simultaneously familiar and innovative, redefining everyday style through its own distinctive lens. The 983 is a result of experiments with form and textures. The shoe features an elliptical shape of the ABZORB SBS pods with wave mouldings positioned alongside both the outsole and midsole. The black and blue colourway is complemented by reflective details along the upper.
Rounded overlays along the upper are complemented by the classic New Balance N logo on the saddle of the shoe. The dual-density midsole ensures cushioning, support, and stability during activity, while the stitch-and-turn collar creates a smoother, cleaner edge. Synthetic underlays and rounded synthetic overlays complete the design. The combination results in a sophisticated and streamlined silhouette with sculptural, eye-grabbing presence. Forward-thinking and advanced, the 983 brings a new dimension to the brand’s long-standing tradition of running shoe manufacturing.
983 ambasadors: Coco Gauff and Aminé
New Balance Ambassadors, tennis player Coco Gauff and American rapper, singer, and songwriter Aminé, star in the promotional campaign. The ambassadors from such diverse areas showcase the versatility of the 983. From music halls to tennis courts around the world, 983 fits into any situation and individual aesthetics. The campaign honours self-expression and individuality anchored in the motto that style is never one-dimensional. Featuring both 983 ambassadors, the campaign powerfully portrays how the silhouette effortlessly adapts across a range of personalities and looks. Versatile and highly flexible, the new model is designed for those who fully embrace every element of their personal aesthetic.
“The idea for the campaign actually came from a vision meeting I had with the New Balance team. I thought it would be cool to showcase the different sides of my personality through style. It was fun bringing the vision to life with Aminé and getting creative with styling the shoe in different ways. I love pieces that are fashion-forward but still easy to wear, and the 983 goes with any outfit.”
Coco Gauff, tennis player and New Balance Ambassador
The sale of the New Balance 983 model will begin on October 1, 2026. The shoe will be available at selected retailers and globally on the New Balance website. The suggested price is set at $160.
