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The Super Bowl has always been a stage for huge moments, but Super Bowl LX at Levi’s® Stadium just raised the bar. Bad Bunny transformed the halftime show into a massive celebration of Puerto Rican culture, drawing an average of 128.2 million viewers. Dubbed the “Benito Bowl” by fans, the 13-minute show now stands as the second most-watched halftime performance in history, trailing only Kendrick Lamar’s 2025 record.
The 31-year-old Puerto Rican superstar made his mark by becoming the first artist to headline the show singing mainly in Spanish, proving that music doesn’t need a translation to pull in a massive global crowd. Dressed head-to-toe in white, he wore a jersey featuring his family name, Ocasio, and the number 64, but it was his feet that had the design world talking. During the set, he debuted the BadBo 1.0 in a crisp white colourway, marking the first time the world has seen his debut signature silhouette with adidas in person.
A new look for a new chapter
This launch is a big step for the partnership between adidas Originals and Bad Bunny. The trainers are part of the “I’m Everything” campaign, which focuses on the idea that nobody has to stay in one lane. Bad Bunny has spent his career refusing to be put in a box, and this shoe is built to reflect that freedom. The all-white look is intended to act as a blank canvas, giving a nod to the idea of starting fresh and choosing your own path without worrying about a final destination. It is a bold move that matches the confidence Bad Bunny showed while performing for millions of fans.
BadBo 1.0 design details
When you look closely at the BadBo 1.0, the mix of textures is what stands out. The upper is made from a combination of smooth nubuck and hairy teasel suede, giving the shoe a premium feel that plays with how light hits the all-white surface. Below the soft upper sits a sturdy EVA midsole for comfort, while the bottom of the shoe features a translucent rubber outsole that adds a modern touch to the classic chunky shape.
The most important detail is found right at the centre: the new BadBo signature logo. This star design is a direct tribute to the star on the Puerto Rican flag. It serves as a permanent reminder of Bad Bunny’s home, the people of the island, and the ocean that surrounds them. By putting this symbol front and centre, the design keeps a strong link to his roots even as he reaches the peak of global fame.
Bad Bunny has spent the last few years breaking every rule in the music industry, from his record-breaking streaming numbers to his history-making Grammy nods. With the debut of the BadBo 1.0, he is bringing that same energy to the world of footwear. By choosing the biggest sporting event in America to show off his first signature shoe, he has made sure that this silhouette is tied to a massive cultural moment. It’s a clean, confident design that stays true to his heritage while pushing adidas into a new era of street style.
Global release
For those looking to grab a pair, the wait is already over. The adidas para Bad Bunny BadBo 1.0 in white launched globally on 9 February 2026. They are priced at $160 and are available through the adidas CONFIRMED app, the official website, and select shops across the globe. Given the massive buzz from the Super Bowl performance and Bad Bunny’s track record of selling out tours and merch in record time, these aren’t expected to sit on shelves for long.
