Imagine lacing up your running shoes and feeling an extraordinary surge of energy with each step. That’s the experience adidas promises with the Ultraboost 5, a revolutionary upgrade designed to elevate your running game. Completely reimagined, this latest model features an innovative midsole construction that delivers an unparalleled energy return, with an impressive 9mm increase in Boost cushioning.
The shoe is built for those looking to get more out of their run, and to understand runners’ relationship to energy adidas commissioned research which revealed that one in five 18–24-year-olds cite their energy levels as their biggest concern right now.
Dr Eliza Filby, Historian of Generational Evolution, who led the research, says: “The next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world and there are so many demands on their energy and time. When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go. 60% of those who don’t dedicate as much time as they’d like to sport, mention a lack of energy as the main reason, despite the positive endorphins it releases.”
For those looking for more energy from their runs, adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST™ midsole packed with 9mm more foam under the heel and forefoot which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light 1. How? The Boost-packed midsole, which offers higher responsiveness and cushioning in the heel and in transition instantly bounces back to its original shape as a runner’s foot hits the ground, allowing them to go further while expending the same amount of energy.
And, thanks to a new adaptive Primeknit upper, it offers adaptability and enhanced fit in key zones, maximising breathability where possible to make sure the foot is cool each step of the way.
“The Ultraboost is a true running icon and this is our best yet” says Simon Lockett, Footwear Product Marketing Category Director, at adidas. “82%[2] of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That’s always been the superpower of Ultraboost, especially now it’s back with more Boost, and a lighter weight than ever before.”
To keep the momentum high, Adidas has teamed up with renowned nutritionist and adidas Runners Captain Kiara Mayo to craft a series of energy-rich recipes designed to fuel both pre-run and post-run. Alongside this, they’ve launched an exclusive content series featuring running influencers from around the globe. German fashion blogger and model Caro Daur, Mexican online personality Juan Bertheau, and Brazilian social media sensation Jade Picon share their top mood-boosting essentials, offering a glimpse into their personal routines.
The Ultraboost 5 makes its debut for both men and women, showcasing a sleek white and grey base with vibrant ‘Spark Orange’ and ‘Lucid Pink’ accents that embody the shoe’s dynamic energy.
