Rossio, officially called Praça D. Pedro IV, is one of the best-known areas of Lisbon, the beautiful Portuguese capital. Located right in the centre, this vibrant and cosmopolitan square brings together the city’s culture, history, and shopping tradition, making visitors question whether to look at the buildings, the stores, or the undulating black and white pattern on the floor.
The new establishment is the latest expression of the Zara store model: a commercial concept based on large flagship stores with a refreshed image and new product display areas. It is also equipped with the most efficient technological tools to ensure the best shopping experience. At the same time, the “boutique” spaces, which feature special designs and furniture, highlight the brand’s collections and offer a distinctive connection between the customer and the product.
The work carried out by Elsa Urquijo Arquitectos on the store involves highlighting the historical richness of the building and the various crafts that have been practised within its walls over the years, valuing Portugal’s artisan tradition. Thus, elements present in the building stand out, such as Lioz stone from Sintra, Portuguese tiles from Viuva Lamego, wooden board ceilings that coexist with the work of other materials in their natural state, such as linen fabrics, lime mortars, cork, and the colours of the Pombaline palette.
The store covers nearly 5,000 square meters of commercial floorspace across four prominent floors of fashion collections for Women, Men, Children, and Zara Home. As a commercial highlight, Zara Rossio has areas providing different experiences—such as Beauty, a play area in the Kid’s section—and “boutique” spaces for brand-specific lines and collections such as Lingerie, Shoes & Bags, Origins, Athleticz, and selected pieces from the collection of Zara Home + by Vincent Van Duysen.
For an even more special experience, customers can enjoy the Zara Rossio pastry shop “Zara by Castro“, a collaboration with Castro, a Portuguese studio specialising in traditional pastéis de nata, where you can sit and have an exceptional coffee accompanied by a Portuguese pastel de nata in a unique and contemporary environment filled with history and memories.
