Heading: Courtesy of Samsung
Samsung Electronics and Stedelijk Museum Amsterdam have joined forces to present exquisite modern and contemporary artworks to the wider audience. The curated selection of art pieces from Amsterdam’s museums’ collection, known for its bold geometric forms and compositions, will be on view at the Samsung Art Store. Thus, the Amsterdam museum joins an array of institutions, museums, editorial, photographic, and design-led brands that have already partnered with the South Korean company.
Samsung x Stedelijk Museum collaboration
According to Rein Wolfs, the director of the Stedelijk Museum, the goal of the project is to introduce modern art and design to people around the world. With a subscription to Samsung Art Store, art lovers will be able to browse over 30 artworks from Stedelijk, including works by blue-chip artists such as Van Gogh, Kandinsky, Monet, Malevich, Matisse, and many others. The artworks will be presented on a Samsung Smart TV, including OLED S95H and OLED S99H, when the TV is turned off. The high 4k resolution will allow users to see the art pieces from up close and in great detail.
“At Samsung, we see the home as a key space for experiencing art. By featuring works like Matisse’s ‘The Parakeet and the Mermaid’ on Samsung Art Store, we enable people to live with art that has shaped modern culture.”
Marta Di Gioia, Curator for Samsung Art Store Europe
Samsung Art Store
Samsung Art Store is a project that brings the finest works of art to your Smart Samsung TV. The artworks are included in a slideshow that runs when the TV is turned off. The owners of Samsung’s Frame TV can access the art store through its Art mode, where they can choose the artwork they want to add to the slideshow. Here, they can browse an array of art pieces from different styles, eras, and artists, and adapt the selected artworks to the occasion and mood.
Earlier this year, the electronics manufacturer already made similar deals with other prominent art institutions. For instance, in March 2026, the company partnered with the San Francisco Museum of Modern Art to bring artworks by Diego Rivera, Piet Mondrian, and Jackson Pollock to their TV Frames. In April, the company added a body of work by a pivotal Art Deco artist, Tamara de Lempicka, to its digital art gallery. Samsung Art Store also includes works from the Rijksmuseum, Tate, and MoMA.
Joining the Samsung Art Store allows Stedelijk Museum Amsterdam to reach audiences far beyond its walls. In doing so, the collaboration enhances the international profile of both the museum and Samsung Electronics, bringing new admirers and customers to both brands.
