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Global sportswear giant PUMA and BMW M Motorsport have once again joined forces to present their latest collection, an exciting fusion of high-performance engineering and contemporary street style. Drawing inspiration from the BMW M4, this collection embodies the exhilarating spirit of motorsport, translating its bold aesthetics and dynamic energy into fashion-forward apparel and footwear.
A tribute to speed
Inspired by the striking livery of the BMW M4, a car designed to quicken the pulse of any driving enthusiast, the collection features bold graphics, sleek silhouettes, and functional materials. The lineup includes hoodies, T-shirts, and shorts, each crafted to ensure comfort and style, whether on the track or navigating urban landscapes. Precision, power, and passion – the very essence of BMW M Motorsport – are embedded in every detail of this collection.
The BMW MMS Inverse sneaker
No motorsport-inspired collection is complete without footwear to match. The standout piece of this launch is the BMW MMS Inverse sneaker, a design that mirrors the rush of a BMW M4 drive. The sneaker embodies the perfect balance of form and function, featuring premium materials and a sleek, aerodynamic profile. Engineered for both performance and everyday wear, it ensures that style enthusiasts stay ahead of the game.
Celebrating automotive excellence and streetwear innovation
PUMA and BMW M Motorsport have a longstanding history of collaborations celebrating the intersection of automotive excellence and streetwear innovation. Past collections have paid homage to BMW’s rich motorsport legacy, from the “50 Years of BMW M” anniversary lineup to the “Reinvented” series, which marked the brand’s shift toward an electrified future. The new M4-inspired collection continues this tradition, offering motorsport aficionados and style-conscious consumers an opportunity to wear the thrill of the racetrack.
The PUMA x BMW M Motorsport M4 collection is now available at select PUMA retail stores and online at puma.com.
