When you think of a soft, muted palette, beige might come to mind. But who says we have to play it safe? The new residence at 40 West 12th in Atlanta, designed by Rule Joy Trammell + Rubio and furnished by 11 Fifty-Nine, proves that dramatic black walls, dark cabinetry, and sultry olive tones can create an airy and romantic atmosphere. It’s not just a home; it’s a canvas for the art of living.
Spanning a generous 2,400 square feet, this condominium boasts floor-to-ceiling glass that frames breathtaking views of the landscaped sky plaza. The balance of bold wood tones and warm accent colors gives the black-and-white palette a heartbeat. It’s like stepping into a modern art gallery where you can actually live—and let’s face it, who wouldn’t want to sip morning coffee surrounded by such a masterpiece?
Speaking of art, the design ethos here is all about celebrating creativity. In a world often painted in beige, 40 West 12th dares to be different. Tom Williams of T Williams Design, known for his impressive portfolio—including the Gas South Convention Center and Raffles Hotel Istanbul—curated a collection that plays with size and shape. A 6-foot oil painting by Jennifer Joseph competes for attention against the daintier “Orange Pekoe” by Kim Ouellette, showcasing the beauty of contrasts. It’s a delightful reminder that life—and art—thrives on variety.
The launch of the Art Residences collection coincides with the unveiling of the model home, complete with elevated ceilings, a well-appointed kitchen, and an expansive private outdoor balcony that practically screams for sunset gatherings. The inclusion of a professional art consultant for residents is the cherry on top, making it clear that 40 West 12th isn’t just about living; it’s about curating an experience.
Amenities? Think five-star resort. From a resident-only pool with sweeping skyline views to a clubroom that begs for soirées, this development is where luxury meets lifestyle. Plus, being just a short walk from Atlanta’s cultural hotspots ensures you’re never far from the vibrant art scene.
40 West 12th is just one of the exciting new development projects led by Rockefeller Group, the storied national development firm founded in 1928 to develop Rockefeller Center in New York City. The firm will soon deliver 1072 West Peachtree, a 60-story mixed-use trophy tower in Midtown featuring boutique Class A office space and inspired residences, which will rise to be the tallest mixed-use and tallest residential building in Atlanta, redefining the city skyline and Midtown neighborhood.
