Seoul Living Design Fair will be held from February 22 until March 3, 2024. The Fair collects and displays top products, while also producing high-value-added content. Furthermore, it offers total marketing solutions through collaborations with preeminent designers, allowing it to play a leading role in the future of Korea’s living design industry.
There are more than 280,000 visitors to the fair every year. This includes interior designers, marketers, trend research institutions, and cultural figures. Each year, the fair presents interesting content that reflects the latest trends in refined living.
The fair has several special events including the Designers’ Choice, as well as additional events such as the Living Design Awards and the Living Trend Seminar.
The host of the Seoul Living Design Fair is Designhouse. Designhouse has expanded its business in various areas based on content that puts people at the center. Each magazine title always aims for the first and best, and we are growing as a link between national and international brands and customers through books, corporate publishing, exhibitions, education, and various other marketing solutions.
Living Trend Seminar is a major event that aims to enhance the professionalism of domestic living & lifestyle industry players and trend researchers by sharing expertise and technology and deriving insights through lectures by domestic and global experts. The Living Trend Seminar at the Seoul Living Design Fair will share inspiration and insights for vision and choices through the stories of creative directors and designers from global brands. The seminar will take place on February 28, 2024, from 10:30 AM. There will be five different lectures led by professionals from around the world. Amongst them are Aleksej Iskos, Zhengguang Hou and Bo Hellberg.
Additionally, there will be other events such as Biz-Matching and the Living Design Spot. Biz-Matching is a business program for both buyers and participating brands to provide business opportunities for market support and distribution network expansion. The Living Design Spot is an outdoor exhibition of the fair and it introduces spots that lead current trends.
Among the exhibitors of this year’s fair are brands such as &Tradition, Lassiette Ltd., HAEGAIN Co., Ltd, KDWOODTECH, Le Roux Leather, and more.
