Low Thatch Table (£1200) and Owlet Side Tables (from £485 each) by Selfish Customs
Photo credit: New Designers 2024

New Designers 2024 Showcasing Sustainable Concepts by Emerging Design Graduates in London, June 26 – July 6

New Designers returns to the Business Design Centre in London for its 39th edition from 26 – 29 June and 3 – 6 July 2024. Championing the best up-and-coming talent the UK has to offer, it unites over 3,000 design graduates from more than 100 university courses across multiple disciplines. Alongside showcasing their creativity and innovations, this annual event serves as a melting pot for new ideas and trends—and this year is no exception. 

Amidst a rich body of original concepts, here’s a round-up of some key thought-provoking themes in the graduates’ final-year work; from rethinking materials and making them more sustainable, to designing with clear purpose and the ongoing effort to enhance mental health and wellness. 

New material created by Tereza Kupcikova using wood shavings and seaweed-based resin
New material created by Tereza Kupcikova using wood shavings and seaweed-based resin

(RE)INVENTING MATERIALS

At New Designers 2024, emerging talent is pushing the boundaries of sustainable design with innovative materials and eco-friendly solutions. At London Metropolitan UniversityMichael Dairo repurposes old cardboard boxes to craft seating solutions, presenting the potential of upcycling in modern design. Meanwhile, Achille Nasard creates biodegradable beach toys using seaweed-based plastic, and Tereza Kupcikova develops a strong and durable material from wood shavings and seaweed-based resin.

Dekonstrukt seating made from old cardboard boxes by Michael Dairo
Dekonstrukt seating made from old cardboard boxes by Michael Dairo

From ND SelectsRosy Napper bases her research on the sustainable development of waste-based ceramics. Her latest project, ReCinder, is a 100% recycled material made from discarded ceramic and waste ash that has been diverted from landfills. A greener alternative to industrially processed clay, ReCinder is suitable for tiling, tableware, furniture, and lighting.

ReCinder lamp by Rosy Napper (£280)
ReCinder lamp by Rosy Napper (£280)

Dani Middleton from Falmouth University takes a deep dive into consumer hesitance towards bio-materials by incorporating mycelium, seaweed, and moss into her designs to promote a circular economy. Along with her coursemate, Izzy Hillier, Middleton will cycle 260 miles from Cornwall to New Designers on 28 June, emphasizing the theme of low impact and incorporating it into their transportation to the show.

While Josephine Drew from Edinburgh College of ArtUniversity of Edinburgh has crafted a compostable bowl using discarded eggshells painted with a natural tempera made from egg yolk, water and paprika, Louis Wright from Falmouth University integrates living materials like slime mold into costume jewelry, creating pieces that evolve with the wearer. 

Siri Hansen from Glasgow School of Art redefines the value of discarded plastic by transforming everyday waste into jewelry through her project Plastic Metamorphism. Also inspired by waste, fellow jewelry designer Liz Willoughby – participating in ND Selects – focuses her work on ocean plastics gathered from Scotland’s coast. She highlights the unique qualities of these materials, striving for individuality and responsibility in her handmade pieces.

Plastic Metamorphism jewellery made by Siri Hansen using discarded plastics
Plastic Metamorphism jewellery made by Siri Hansen using discarded plastics

Also chosen for ND Selects, Selfish Customs specializes in sculptural pieces with a focus on materiality. The Suffolk-based design studio collaborates with local makers, repurposing farming by-products including raw fleece, reed, and barley straw to create one-of-a-kind homeware.

DESIGNING WITH INTENT

Through their innovative projects, many students at New Designers strive not only to tackle pressing environmental issues but also to demonstrate the transformative power of design in addressing real-world challenges with purposeful and creative solutions.

Lewis Broughton from Bournemouth University introduces ModuRun, a modular running shoe inspired by his work experience at Lacoste. By allowing the shoe to be disassembled, adapted for different terrains, and fully recycled, Broughton aims to reduce the significant waste generated by discarded running shoes.

ModuRun modular running shoes by Lewis Broughton
ModuRun modular running shoes by Lewis Broughton

Emma Pearce from the University of Sussex presents Bioxi, a packaging company offering eco-friendly alternatives to single-use plastics. Utilizing bioplastics and mycelium material, Bioxi provides a range of sustainable packaging solutions, from waterproof materials to flexible films. Additionally, Oscar Bussey-Jones from the same university has developed SeaTag, a remote tracking unit designed to prevent ocean pollution by tracing and recovering lost fishing gear. 

Healthcare is one sector that has inspired several students at the show. Palak Shah from the University of Westminster has created Moon, a period care brand designed to educate and empower through interactive branding. Meanwhile, Ben Harris from Bournemouth University has designed respiRate, a device that monitors respiratory rates in emergencies, providing accurate real-time readings to aid emergency responders. Will Falch from Falmouth University focuses on reducing the environmental impact of single-use plastic medical instruments, particularly lateral flow tests (such as pregnancy or COVID tests), by developing sustainable materials and manufacturing processes.

all-natural and fully biodegradable pregnancy test by Will Falch
all-natural and fully biodegradable pregnancy test by Will Falch

Sophie Dorrington from Bournemouth University offers a portable food preparation device for adults with dysphagia, enabling them to prepare safe, pureed meals on the go. Taylor Balback from the University of Huddersfield presents Mellow Adventures, aiming to transform the hospital experience for children with graphic design that facilitates friendly, energetic spaces.

Chloe Davey from Bournemouth University addresses women’s insecurity with Hear Me Roar, an easily accessible wrist wearable featuring a light and sound deterrent and a vibration communicative function to enhance safety and solidarity.

Adventures graphic design by Taylor Balback
Adventures graphic design by Taylor Balback

ENHANCING WELLNESS

At this year’s New Designers, a wave of graduates is set to reshape design with a strong priority on wellbeing, all aimed at enhancing mental health and addressing the challenges many individuals encounter.

Anna Rae from Duncan of Jordanstone College of Art and DesignUniversity of Dundee, explores the interplay between mental health, color, and light in her project Rae of Light, drawing inspiration from personal experiences. Through the use of sunlight and vibrant colors, her jewelry and spectacles, crafted from dichroic materials, evoke a sense of childlike wonder, encouraging wearers to seek out the “hidden rainbows” in life.

Rae of Light jewellery by Anna Rae
Rae of Light jewellery by Anna Rae

Taking a slightly different approach, Sadie Thorpe from the University of Huddersfield brings to the show an initiative designed to alleviate workplace stress by integrating play into daily life. Play is the Way offers a simple yet effective strategy to navigate life’s challenges with greater ease and positivity.

Play is the Way initiative by Sadie Thorpe
Play is the Way initiative by Sadie Thorpe

Jess Day from Arts University Bournemouth has crafted a children’s book focusing on childhood anxiety. Through metaphorical short stories with illustrations, the book highlights emotions and behaviors associated with anxiety, providing informative narratives for children to understand alongside coping techniques.

children’s book by Jess Day
children’s book by Jess Day

With MISODavid Talhadas from Nottingham Trent University sets out to support individuals with misophonia, a mental health disorder affecting sensory processing. His exhibition offers an interactive experience featuring sound, tactile objects, and augmented reality to enhance understanding and tolerance of misophonia.