Life’s best moments are often the loudest, and now they sound even better: Loop Earplugs is teaming up with Coachella Valley Music and Arts Festival as its first official earplug partner for 2025. The collaboration introduces the limited-edition Loop x Coachella Experience 2 earplugs, designed to elevate the live music experience through unmatched sound clarity and style.
Sharing the intersection of music and fashion, Loop and Coachella unite to encourage attendees to “go front row” for the ultimate festival experience. This year, the festival features artists including Lady Gaga, Green Day, Post Malone, and Travis Scott. With 17 dB (SNR) of filtered noise reduction, Loop x Coachella Experience 2 ensures clear sound while protecting ears—all without missing a beat.
“Coachella sets the stage for cultural trailblazing and creativity, which perfectly aligns with our vision at Loop,” says Loop co-founder Dimitri O. “We’re thrilled to co-create something that not only meets the standards of one of the world’s most celebrated festivals but also raises the bar for live music experiences globally.”
Desert-inspired designs
Drawing from Coachella’s California sunrise and sunset, the earplugs feature a unique gradient design blending warm desert hues like soft peach and dreamy blue. This dynamic palette reflects the festival’s evolving atmosphere from dawn to dusk.
Each set comes with a matching Loop x Coachella Carry Case, and the optional Loop x Coachella Link connector cord is available separately to keep earplugs secure as festival-goers dance the day—or night—away.
Giving wellness a stage
The collaboration ties hearing health to the festival experience, reflecting Loop’s mission to empower people to live fully through wellness-driven innovations that enhance how we experience the world. This vision comes to life at Coachella, while also celebrating the carefree self-expression essential to overall well-being.
“Loop started as a way for us to keep enjoying live music experiences without the negative side effects,” says co-founder Maarten Bodewes. “It’s incredibly rewarding to have Coachella join us on that journey, making hearing protection a more natural, welcome and intrinsic part of live music culture.”
