The collaboration between top industrial designer Karim Rashid and Cini & Nils, named Korum, features an integrated mirror in its centre. The two-in-one solution gets its name from the word “corum”, which means shield. The soft, gentle light which emanates from the fixture is meant to enhance the atmosphere of many spaces, including hotels, residences, and hospitality venues.
Flexible, modular design
Korum can be installed in two ways: mounted on a wall or suspended from the ceiling. The multifunctional qualities of the design make it well-suited for environments that require versatility and exquisite design. Glossy and flip paint finishes enhance the three-dimensionality of the piece, amplifying the interactions between light, form, and reflection, while providing it with a sculptural quality. Its multifunctionality is accompanied by a modular setting that allows for single, double, or numerous combinations in several colours and shades. Light orientation can also be adapted to the requirements of the space. Available in Glossy white, Matte black, and Cool Grey finishes, the mirror features a great attention to detail, while the new glossy version represents a revolution compared to the usual Cini & Nils finishes.
Energy-efficient, sustainable lighting
The designer paid close attention to energy efficiency and sustainability by using durable, easily recyclable materials. The body of the lamp is made from 100% recyclable aluminium, which can provide the product with a second, third, or fourth life as it can be recycled numerous times without losing quality. Korum provides perfect illumination with reduced energy consumption through energy-efficient LED technology (35W / 220–240V / 2,200 lm). The lamp’s lifespan is expanded in comparison with other lighting fixtures, which in turn reduces waste and maintenance costs. The safety and reliability of Korim meet the IP20 touchproof standard and Insulation Class I in electrical safety. CE and UKCA certificates confirm compliance with UK and EU regulations for sustainability. By embodying the qualities of a lamp, a mirror, and a bold statement piece, Korum is a perfect example of the designer’s vision, which aims to harmonise function and aesthetics in everyday life.
Mesmerising world of Karim Rashid
Karim Rashid is one of the most popular names in contemporary design. The Egyptian-born designer has reached global acclaim with his distinctive visual language. His portfolio includes over 4,000 designs, including works for popular brands such as Umbra, Hugo Boss, Pepsi, and Kenzo. He’s the owner of over 400 awards, including the American Prize for Design Lifetime Achievement Award, multiple Red Dot prizes, and the IDSA Industrial Design Excellence Award. The designer who won the 2025 LIT Lighting Design Award in Ambient Lighting for Korum, also designed lighting fixtures for Artemide, Fontana Arte, and Kundalini. Beyond product design, Karim has worked on architecture and interior design projects, reshaping the image of Radisson Hotels, Università Metro Station in Naples, and Switch restaurant in the UAE, among others. His work has been included in the collections of many well-known museums, including MoMA, the Brooklyn Museum, and Centre Pompidou.
Photo credits: Cini&Nils
