This year, history is being made as San Diego and Tijuana jointly hold the prestigious title of World Design Capital (WDC) for 2024. This bi-national designation shines a spotlight on the region’s thriving design scene and burgeoning innovation economy, all centred around a unifying theme: HOME.
A collaborative team, driven by the power of community, aims to leverage human-centred design as a transformative tool. Their vision? To improve the quality of life for all residents across the San Diego-Tijuana border.
This multi-year initiative is spearheaded by a powerhouse team – designers, innovators, and civic leaders from both sides of the US-Mexico border. The Design Forward Alliance, UC San Diego Design Lab, and the Burnham Center for Community Advancement lead the charge, with the full backing of both the San Diego and Tijuana governments. Countless organizations, businesses, and volunteers have fueled this collaborative effort, solidifying the commitment to a shared future.
Tijuana, Mexico, is gearing up for a landmark event – the World Design Festival, powered by Tijuana Design Week. This electrifying celebration of design takes place from May 1st to 5th, 2024, under the theme “Expanded Present.”
This theme invites us to explore the rich tapestry of design, where past, present, and future intertwine. The World Design Festival is more than an exhibition; it’s an immersive experience designed to ignite excitement and engagement among Tijuana’s residents. This citizen pride stems from the city’s well-deserved designation as World Design Capital.
Over five days, the festival fosters a vibrant exchange between Tijuana’s design community, international visitors, and the cross-border community. A diverse program awaits, featuring thought-provoking lectures, captivating design exhibitions, interactive public workshops, and exclusive design studio open houses.
This partnership between the World Design Festival and Tijuana Design Week, organized by Enigma Creative, promises to be a cornerstone event. Tijuana Design Week, known for its annual celebration of design, brings a wealth of experience in fostering collaboration across disciplines and borders. Lectures, networking opportunities, design talks, and celebratory events will paint the city with the spirit of design throughout the festival.
Get ready to experience design in a whole new light at the World Design Festival in Tijuana!