Header: Courtesy of New Balance
Danish fashion powerhouse GANNI and American sportswear giant New Balance have unveiled their latest collaboration, offering a bold, lifestyle-inspired twist on the iconic Fresh Foam Trainer. The new sneakers come in two dynamic colorways: a striking racing red and black and a futuristic silver and pink.
Building on the success of their previous partnerships, this latest collection continues to showcase the synergy between GANNI’s playful, self-expressive designs and New Balance’s performance-driven craftsmanship. The result is a lifestyle sneaker that blends style with functionality, designed for everyday wear while making a statement.
Creative Director of GANNI, Ditte Reffstrup, expresses the excitement around the collaboration, saying:
“We’re thrilled to launch this collaboration with New Balance, where the energy and concept of movement truly take centre stage. This collaboration continues to inspire us, and I love the creative freedom and mutual respect it represents. Our take on the Fresh Foam Trainers captures a spirit of freedom, individuality, and joy.”
A sneaker with a sustainable edge
The Fresh Foam Trainer from GANNI and New Balance isn’t just about aesthetics—it’s about making an impact. Designed with innovative features like dramatic cushioning and flexibility for support and breathability, these sneakers are also crafted with sustainability in mind. Some of the internal components, including linings, reinforcers, bindings, and the insole board, are made with 100% recycled polyester, underlining the brands’ commitment to responsible production.
The sneakers feature mesh underlays and silver metallic overlays, with double lacing and custom sock liners that elevate the design. Co-branded heel webbing, a metal charm at the laces, and exclusive collaboration packaging complete the look, making each pair a true collector’s item.
A campaign to match the energy
The GANNI x New Balance collaboration comes to life through a playful, humorous campaign created by Brooklyn-based New York Times cartoonist Suerynn Lee. The animated illustrations bring to life a fictional GANNI Girl and her love for her Fresh Foam Trainers, featuring her playful moments with her four-legged best friend. These vibrant billboards will appear across major cities, including Copenhagen, London, and New York, adding an extra layer of creativity to the global launch.
A sneaker for every step
Whether you’re hitting the streets or just looking to add a bold statement to your wardrobe, the GANNI x New Balance Fresh Foam Trainer offers the perfect combination of style, comfort, and sustainability.
As GANNI continues to define the future of fashion with its distinct vision, this collaboration further cements the brand’s place at the intersection of creativity, individuality, and social impact. Whether you’re a sneakerhead, a GANNI Girl, or someone who loves a good story, this partnership brings something fresh to the table.
For more details on the collection, visit GANNI.com and NewBalance.com.
