GANNI Fabrics of the Future, the research and development arm of the Danish fashion brand Ganni, announced it would showcase a blazer made with Celium™, a bacterial cellulose leather alternative developed by Polybion. The blazer was displayed at GANNI’s HQ Flagship store in Copenhagen from June 27 to July 1, 2023, during the Global Fashion Summit.
Celium™, grown from agro-industrial fruit waste, embodies high-performance qualities such as strength, lightweightness, and breathability. This versatile material serves as a foundation for crafting exquisite fashion garments of exceptional quality.
Through the exhibition of a Celium™-made blazer, Ganni showcased the transformative potential of bio-assembled leather alternatives in creating exceptional fashion pieces and served as a powerful reminder of the presence of innovative solutions that warrant recognition. This initiative fosters awareness, ignites inspiration among fellow brands, and actively promotes research and collaboration, all in pursuit of sustainable fashion innovation.
Incorporating a mesmerizing marbled-yellow Celium™ canvas with forward-thinking aesthetics only known to bacterial cellulose, the blazer effortlessly captured GANNI’s iconic design elements, demonstrating the material’s remarkable performance and unique appearance.
GANNI’s embrace of Celium™ as a leather alternative reflects their dedication to pushing the boundaries of fashion while staying true to their sustainability values. By featuring the Celium™-made blazer, GANNI offered a glimpse into the future of fashion where style and sustainability go hand in hand with innovators like Polybion. This bold step serves as an invitation to consumers and industry peers to explore and support alternative materials that reduce the environmental impact of the fashion industry.