Header: Cam Hicks
Pharrell Williams and adidas are back with another bold creation, introducing the Superstar 92, a reinvention of one of the brand’s most iconic silhouettes. This fresh take on the legendary sneaker mixes oversized design elements with premium materials, bringing new energy to a shoe that has stood the test of time. The Superstar has been a key piece in streetwear for decades, and this latest version keeps the legacy alive while adding a modern twist.
A tribute to Virginia and hip-hop culture
Pharrell has always stayed connected to his roots, and the Superstar 92 is no exception. The campaign, shot by Virginia Beach native Cam Hicks, features the legendary hip-hop duo Clipse, reinforcing the deep cultural ties between music, fashion, and identity. Set against the backdrop of Virginia Beach, the visuals capture the city’s raw energy, iconic scenery, and everyday moments that reflect Pharrell’s lifelong connection to the area.
Design inspired by the ’90s and snowboard boots
Dubbed the “Double Wide,” the Superstar 92 draws inspiration from the oversized styles of the 1990s and the sturdy construction of snowboard boots. Thick padding around the ankle provides extra comfort, while the chunky sole gives the shoe a bold stance. With “VIRGINIA” stamped on the tongue, the sneaker is a statement about where Pharrell comes from and what continues to inspire him.
Where to get the Superstar 92
The Superstar 92 is available in black and white for $200 at select adidas retailers and online at adidas.com.
Pharrell and adidas have once again pushed the boundaries of sneaker design, proving that even a classic can evolve in exciting ways.
