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Nike and Devin Booker gave their partnership a new chapter by introducing a new collection, which brings Booker’s personal interests and signature style to the giant sports brand. This release introduces fresh colours of the Book 1 silhouette and the Nike Blazer Low, developed in collaboration with Chevrolet, alongside a series of graphic T-shirts.
The collection draws direct inspiration from Booker’s three 1972 Chevrolet Blazers, bringing some fan-favourite automotive colours and designs into footwear and clothing design. The Book 1 x Chevrolet was launched in the “Dark Gold Leaf” hue, while the Blazer Low arrives in two versions: “Team Dark Green” and “Surf Blue.” Each tone references one of Booker’s vehicles, with finishes and tones chosen to reflect the distinct character of each car.
The footwear designs are paired with Nike x Chevrolet T-shirts, which rock images of the Phoenix Mountains alongside one of Booker’s Chevrolet Blazers. The clothes expand on Booker’s first signature clothing line with Nike, which was influenced by basketball culture, workwear, automotive aesthetics, and classic Americana.
Booker has been closely involved in the design process in both lines, contributing to material choices, colour development, and overall concept, making this a collection that connects his on-court presence with his off-court interests.
