UGG®'s Eco-Chic Evolution with Farm-Sourced Materials

UGG®’s Eco-Chic Evolution with Farm-Sourced Materials

In the heart of Southern California, the globally renowned lifestyle brand, UGG®, a division of Deckers Brands, is making waves with its latest venture—Regenerate by UGG™. This groundbreaking collection not only pays homage to the iconic UGG® styles but also underscores the brand’s commitment to crafting products that stand the test of time. At the core of this collection lies a dedication to sustainability, a theme that resonates throughout the Regenerate by UGG™ lineup.

The Regenerate by UGG™ Collection represents a fusion of the timeless appeal of UGG® icons with a fresh perspective on conscious consumer choices. The brand has gone the extra mile by sourcing materials from farms dedicated to regenerative agriculture, ushering in a new era of footwear that not only looks and feels good but also contributes to a healthier planet.

The cornerstone of this eco-conscious collection is the Tasman Crafted Regenerate, priced at $160. UGG® has reinvented the classic Tasman, transforming it into a symbol of responsible luxury. Crafted from materials sourced from farms committed to regenerative agriculture, the Tasman Crafted Regenerate sets a new standard for indoor-outdoor slippers. The innovative use of sugarcane EVA outsoles and a UGGplush™ sock liner made from 60% upcycled wool highlights their dedication to combining comfort with sustainability. The suede upper, sourced from regenerative agriculture farms, boasts hand-stitched details and a woven leather strap, embodying the brand’s commitment to masterful craftsmanship.

UGG®'s Eco-Chic Evolution with Farm-Sourced Materials
Campaign + product photography content credit: UGG®

For those who crave iconic style with a sustainable twist, the Ultra Mini Crafted Regenerate, priced at $190, steals the spotlight. UGG® utilizes Premium Twinface sheepskin from farms practicing regenerative agriculture, a move that not only ensures plush comfort but also contributes to soil health, wildlife diversity, and carbon capture. The familiar silhouette of the Ultra Mini is elevated with hand-stitched details and a bold Twin Seam, making a statement in fashion and sustainability. The UGGplush™ upcycled wool lining and EVA outsole derived from rainwater-nourished sugarcane underscore the brand’s commitment to renewable resources.

In the words of UGG® themselves, “Creating comfort for today while prioritizing responsibility for tomorrow,” captures the essence of the Regenerate by UGG™ Collection. The brand has proven that style and sustainability can coexist harmoniously, setting a precedent for the fashion industry to follow. As consumers, we now have the power to make choices that not only reflect our style but also contribute to a more sustainable future. With UGG® leading the way, the Regenerate by UGG™ Collection beckons us to step into a world where fashion meets responsibility, one pair of shoes at a time.