Nestled in the heart of Egypt, the Salah al-Din Citadel stands not just as a testament to history but as a pulsating hub of cultural convergence. This international beacon beckons both tourists and locals alike, offering more than just a journey through time. From its ancient walls, once guardians of protection, emerges a contemporary culture that breathes life into social, cultural, and economic partnerships.
Within this historic sanctuary, something extraordinary unfolds – “So Something Else.” An international art event that transcends boundaries, it unfolds across diverse art and cultural spaces in Cairo. Art exhibitions, performances, films, music, workshops, street art, talks, and lectures by local and international luminaries converge, creating a vibrant tapestry of creativity and collaboration.
Yet, within the Citadel’s narrative, untold stories linger, waiting to be discovered. Enter the ‘Redline Project,’ a visionary endeavor bridging the gap between Salah al-Din Citadel’s rich history and the avant-garde realm of architectural design. Here, the purpose is to weave a harmonious blend, a symphony where existing architecture meets the contrastingly remarkable, all guided by the enigmatic allure of ‘following the red.’
Careful curation of the walkthrough becomes the palette for this artistic journey. The entrance strategically invites visitors, setting the tone for a captivating odyssey. As they navigate through this carefully choreographed space, a curated path unfolds, adorned with diverse artworks, each a brushstroke in the overarching narrative.
A gem within the project is the inclusion of the previously off-limits Ayyubid wall, a historical treasure now accessible to the public. Its architectural grandeur becomes a focal point, inviting contemplation on its historical significance.
Abdrabboh’s design house, founded in 2009 by principal Mahmoud M. Abdrabboh, played a pivotal role in bringing the project to life. This design powerhouse, comprising “green conceptual thinkers” with diverse skills, engages in various design processes, including architecture, urban design, interior, industrial, graphic, exhibition, and management design.
Throughout the walkthrough, the design seamlessly marries modern elements with existing structures, crafting a visually stunning and immersive environment. Innovative materials, lighting techniques, and interactive displays engage visitors on multiple sensory levels, transforming the journey into a vivid exploration.
Photo Credit: Abdrabboh’s design house