Header: Juliette Valero
LOULOU, the renowned French optical retailer, has opened a new boutique in Lyon. Conceived as a refined showcase, the store reflects the brand’s reputation for design excellence and selected eyewear.
A new showroom in Lyon
Known for its strong identity and exceptional selection of eyewear, LOULOU offers rare and exclusive collections from leading designers, including Ahlem, Jacquemus, Lapima, Kuboraum, Oscar Magnuson, La Petite Lunette Rouge, and Mykita. Previously located at 6 Place des Célestins, the boutique, celebrated for its understated approach to “quiet luxury”, began relocation plans last year. The new space at 14 Rue Gasparin in Lyon brings together eyewear brands from across the globe, including France, the United States, and Japan.
Design by Johany Sapet
The new LOULOU store now spans over 60 sqm. (646 sq.ft.) occupying a two-level space on the premises of a historic five-storey building. The interior was designed by architect and interior designer Johany Sapet, known for projects such as Prairial, Le Troquet, and the Sibilia charcuterie. Recognised for his ability to transform and expand spatial perception, Sapet has crafted a unique retail environment that maximises the boutique’s layout while enhancing the customer experience.
Pink and dark colour palette
The interior combines pink concrete, dark wood, and brushed metal to create a resolutely contemporary space with a subtle industrial edge. The latest eyewear designs are presented on grid-like shelving integrated into the raw concrete walls. Sapet’s talent for discreet functionality is evident in the cleverly concealed storage spaces, seamlessly integrated into a large wooden reception unit.
Intimate fittings and consultation space
Comfortable, cosy furniture softens the raw architectural elements, creating a welcoming atmosphere. On the upper level, a lounge-like waiting area allows visitors not only to discover rare and limited-edition eyewear, but also to have their eyesight tested on site and find the perfect fit. While the ground floor functions as an open and inviting showroom, the upper level takes on a more intimate, boudoir-like character. Rendered in darker tones with carefully positioned lighting, the space provides a private setting for fittings and consultations, reinforcing LOULOU’s commitment to personalised service.
LOULOU curated eyewear
LOULOU offers a selection of rare, often exclusive and forward-thinking eyewear collections. Known for the exceptional quality of its curation, the boutique places strong emphasis on artistry, design, and details. Unlike the traditional optician’s experience, LOULOU invites customers to discover eyewear more intimately and thoughtfully. The company’s approach includes a slow understanding of frames as the conversation unfolds. At the same time, LOULOU remains an independent boutique deeply committed to supporting local trade and craftsmanship.
With its chic design and carefully curated aesthetic, the boutique is set to become a must-visit destination not only for eyewear enthusiasts but also for lovers of contemporary design. Through its intentional design and curated atmosphere, the new LOULOU boutique delivers a unique blend of luxury, intimacy, and contemporary design.
