Header: Courtesy of Mattel
This year’s Nuremberg International Toy Fair brought a lot of fun novelties, but one that caught our eye is the result of the partnership between two giants: Mattel and Ferrari. Mattel announced a new Hot Wheels partnership with Ferrari to develop a full range of Hot Wheels products, marking the first time in more than 10 years that Hot Wheels products will feature the iconic Prancing Horse.
The collection will include various Ferrari classics alongside the newest and most technologically advanced models, including celebrated racing and road cars. The first product drop of the collaboration will take place this spring, with the first die-cast available for pre-order on Mattel Creations.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra special for collectors to appreciate.”
Roberto Stanichi, Executive Vice President of Hot Wheels & Head of Vehicles and Building Sets at Mattel
Since Hot Wheels was founded in 1968, the two iconic brands have collaborated multiple times, producing 26 previous models, several of which have become highly sought after by collectors. The new product line will expand on the previous die-cast collection and include limited-edition models available through Mattel Creations, RC models, and 1:64 scale die-casts sold globally wherever Hot Wheels are available.
Ferrari is one of the most prestigious and luxurious car manufacturers and the most successful racing brand in the world, with more than 5,000 race wins across multiple categories, including 16 Constructors’ Championships and 15 Drivers’ Championships in Formula 1. The company’s accomplishments in racing have solidified its reputation as an esteemed sports car manufacturer, making it an obvious partner to one of the world’s favorite toy makers.
“We look forward to seeing the world’s reaction to our vision for some of the most beautiful rolling works of art in automotive history, crafted by our team of design experts who can do it better than anyone else.”
Roberto Stanichi
