Header: Courtesy of Louis Vuitton
Louis Vuitton has just announced a new partnership with Real Madrid, having created exclusive looks for the men’s and women’s football teams and the men’s basketball team. It’s the first time the brand has designed formalwear for professional athletes, extending its tailoring work into the world of sport more directly and visibly.
The collaboration covers two sets of clothing. One is a formal wardrobe made up of suits, shoes, and accessories, intended for official appearances and built around Louis Vuitton’s usual approach to fit and detailing. The other is a Travel Wear collection using materials selected for comfort, durability, and a clean finish, offering a more functional option while keeping a classic aesthetic.
Alongside the clothing, Louis Vuitton has produced a new set of travel accessories for the teams with the classic Monogram canvas, reworked in Real Madrid’s white and gold colour scheme. Each item is personalised with the “RM” initials through the Mon Monogram service, and features a leather tag explicitly created for this collaboration.
This partnership continues Louis Vuitton’s work with major sports institutions. However, while previous projects focused on trophy cases and ceremonial pieces, this one puts the focus on day-to-day use and formal presentation off the pitch.
