Header: ARR
CASA LOEWE has opened a new store on the fashionable St. Honoré street in Paris, where it occupies two floors. The store is part of Loewe’s CASA design style, where clothing and leather items sit alongside furniture, craft and art.
Large windows and an open concept
The layout is open, with traditional Parisian windows bringing daylight in, filling the interior with a vivacious glow, and a single central staircase and glass lift connecting the two levels. That central stair is the main architectural piece in the space, as it anchors the shop and directs the movement through it, but it also works as part of the display. Sightlines pass around it, through it and beyond it, so the act of moving upstairs becomes part of how the interior is seen.
Ceramics and strong colours
Inside, strong surfaces rather than decorative layering rule the space. Loewe chose a mix of ceramic walls in silver, aubergine and green, set with concrete marmorino and colourful wool carpets, and details in brass, marble and hand-glazed ceramic finishes.
This use of ceramic is one of the most memorable elements of this design, as this finish introduces irregularity which, therefore, changes the look of the walls from one section to the next. The palette of silver, aubergine and green further feeds this irregularity, which is, on its own accord, an element of Loewe’s design style. Set against marble, brass and concrete marmorino, those surfaces make the room feel distinct and luxurious, inviting customers to express themselves through the items they see for sale.
Art and décor
The furniture and artworks chosen to adorn the new store look as unique and personalised as the design base. Works by Mary Stephenson and Jordan Belson appear alongside Paul Thek and pieces from the wider Loewe art collection, with 17th-century paintings included in the mix. Furniture by Gerrit Thomas Rietveld and George Nakashima adds another layer, bringing in objects with very different styles and backstories. Inside the shop, these pieces complement the fashion displays, attempting to create a sense of proximity between the location, the collections and the customer.
Ceramic walls, wool carpets, marble and brass work together, alongside modern furniture and older artworks, to give the store a layered character. That mix suits Loewe well, as the brand’s clothes and accessories often work in the same way: through contrast, texture and a passion for craft.
