JORGE CAÑETE, Interior Designer

What did you most enjoy about the IDA judging process?

The diversity, the international projects coming from all over the world

Was there one particular design which really stood out for you?

A very rich palette of approaches and wise projects 

After reviewing the IDA projects, did you see evidence of current trends or challenges in the design industry?

For me the most important trend is to speak to emotions, to add to each project a story and a reason why.

How much influence does your own personal taste influence your decisions in judging a design award?

I guess it should be a mix between your own philosophy and the signature of the project

What advice would you give to future entrants?

Be personal, create your own voice, your personal protocols and style

What do you think are the biggest challenges and opportunities in your career/industry now? 

To find a personal style recognizable from the first look. You do not have to please everybody, but have a strong identity.