Header: adidas
On June 16, 2026, the day the Argentinian National Football Team began its defence of a World Cup Title with a victory over Algeria, adidas released a new golf shoe model dedicated to Argentinian striker Lionel Messi.
CODECHAOS Messi
The newly released silhouette CODECHAOS Messi is the first Messi-inspired golf shoe released by adidas. As its name suggests, the sports shoe is a combination of El Último Tango F50.6 TUNIT football boot and CODECHAOS golf shoe by Adidas. The football boot-specific elements include the microfiber leather upper, which is improved with golf-specific features such as a new AXISLOCK stabiliser. Located in the heel and midfoot, the AXISLOCK provide golfers with stability and control while they are out on the course. The classic TWISTGRIP traction system graces the outsole.
Apart from the ultimate grip, the traction system also provides golf players with additional stability throughout the swing. On the other hand, the full-length BOOST cushioning is embedded into the shoe to ensure energised comfort. The CODECHAOS Messi sports an Argentina-inspired ivory, gold and skyblue colourway. The iconic Messi logo is visible on the sock liner and the tongue of the shoe. The shoe is packaged in an elevated box also branded with Messi and CODECHAOS logos.
“For the next month the world will be captivated by the FIFA World Cup 2026™ stage. We want to celebrate this moment and Lionel provides us with a great opportunity to do so. We partnered with our team in football (soccer) to create something special for the course that combines the best of adidas Golf and adidas Football.”
Jeff Lienhart, General Manager Golf at adidas
Goats as caddies and shoe promoters
One of the best football players in history is considered the Greatest of All Time (GOAT) by many, which is why adidas selected actual goats as the stars in the new promotional campaign. The new campaign takes place at Silvies Valley Ranch in Eastern Oregon. The campaign unites two things: the ranch’s outstanding golf courses and its famous goat caddies.
Goats are raised on sustainable goat farms and trained to be caddies on two of the ranch’s popular golf courses. By employing goats to carry the golfers’ bags, the ranch provides a memorable and joyful dimension to the game. The playfulness extends to the campaign that features both CODECHAOS golf shoes and golf caddies as main attractions.
If you want to get your hands and feet on the new limited edition Messi and adidas collaboration, head to the company’s official site, the adidas app and retail stores. Priced at $250.00, the CODECHAOS Messi sport shoes are available starting June 17, 2026.
