Aston Martin, the iconic British automaker renowned for its sculpted elegance and performance-driven design, ventured into new territory this month with the launch of the Aston Martin egg3 stroller collection. The announcement was made on 09 September 2025 in Gaydon, UK, confirming egg® as the Official Stroller Partner of Aston Martin.
The collaboration marks a bold move for the heritage brand, extending its luxury lifestyle into the world of premium baby strollers. The bespoke egg3® collection of strollers, carrycots, and accessories reflects Aston Martin’s strategy to win over a younger, family-oriented audience while staying true to its values of craftsmanship and performance.
“The British brand, celebrated for its fusion of sculpted elegance and refined functionality, has partnered with Aston Martin to unveil the bespoke egg3® collection,” the company stated. “Both Aston Martin and egg® are synonymous with performance, craftsmanship, innovation, and understated luxury – appealing to a discerning clientele who appreciate design without compromise.”
Stefano Saporetti, Director of Brand Diversification at Aston Martin, highlighted how this collaboration mirrors the brand’s expansion into lifestyle:
“This collaboration with egg® represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers’ lives. Just like the Aston Martin DBX brought performance and versatility to family travel, the new stroller will offer parents a stylish, functional and high-quality option delivering the Aston Martin experience to the full family. The Aston Martin egg3® isn’t just a stroller but is bringing our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle. It’s a testament to the pursuit of performance and beauty, no matter the journey.”
The strollers feature automotive-inspired details, such as honeycomb wheels inspired by the Aston Martin Valour and Victor, quilting inspired by the DBX707, and trims that echo the brand’s interiors. Genuine Aston Martin leather and silicone logo detailing reinforce the stroller’s luxury identity.
Andy Crane, founder of BabyStyle and the visionary behind egg®, described the partnership as inevitable:
“Our retailers and parents have often described the egg® as the Aston Martin of the stroller world – so in many ways, this partnership feels like a natural evolution. It sets a new benchmark for collaboration in our industry, built not just on shared values, but on a deep creative synergy. Both Aston Martin and egg® are driven by design, precision, and a deep-rooted respect for craftsmanship – this collaboration is the perfect meeting of minds.”
The Aston Martin egg3® collection was presented at the Kind + Jugend Trade Fair in Cologne from 9–11 September 2025, one of the world’s leading platforms for baby and toddler products. Three distinct colourways were unveiled: a bold Aston Martin green with racing lime accents, and two heritage-inspired greys crafted from herringbone fabrics with Bitter Chocolate leather, Magneto Bronze trims, and carbon-fibre-inspired detailing.
Set to release in Q4 2025, the Aston Martin stroller range will be available for pre-order worldwide through selected retailers and at eggstroller.com. With this launch, Aston Martin has positioned itself not only as a maker of luxury cars but also as a brand bringing the future of luxury baby mobility.
