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BadBo franchise, an original footwear series co-created by adidas Originals and global music superstar Bad Bunny, is enriched with two new models named BadBo 1.0 and BadBo 1.1. The upcoming releases are accompanied by an iconic promotional campaign featuring Toñita, Tyshawn Jones, Jackie Joyner-Kersee, Kim Ye-ji, and Kike Hernandez.
BadBo 1.0
Inspired by the colours of a Puerto Rican rainstorm, BadBo 1.0 comes in a Grey Three, Cloud White, and Orbit Grey colourway. The material palette features a combination of leather and suede, bringing tactile quality to the design. The contrasting textures of the material add dimension to the model while keeping the palette cohesive and subtle.
BadBo 1.1
BadBo 1.1, the other new release, features a combination of Simple Brown, Feather Grey, and Sandy Pink inspired by the warmth of the Puerto Rican coastline at sunset. The low-profile design, initially presented in September 2026, brings freshness to the franchise. A heritage-inspired T-toe and layered contrast details balance a fresh form with recognisable elements of adidas sneaker legacy.
The long-standing appeal of the BadBo franchise
Bad Bunny’s first from-the-ground-up signature franchise is made for everyday wear, showcasing the artist’s trademark style and identity. The BadBo franchise is marked by three wave-like overlays that echo Puerto Rican island coastal contours. The new silhouettes bring a fresh view of the BadBo franchise, celebrating individuality across genres.
Promo campaign with unconventional icons
adidas Originals and Bad Bunny’s latest release is marketed as “a shoe for everyone“. The promotional campaign echoes this sentiment, exploring how the sport shoe moves across a variety of worlds and personal identities. A star-studded campaign features people from a variety of backgrounds, including six-time Olympic medallist Jackie Joyner-Kersee and Kim Ye-ji, a South Korean professional pistol shooter who captured global attention during the Paris 2024 Olympic Games.
Other celebrities include professional skateboarder Tyshawn Jones, baseball player Kike Hernández, and Toñita, the founder of Caribbean Social Club, a popular gathering place for a Puerto Rican community in Brooklyn. The diverse casting represents a multitude of perspectives and experiences, brought together by their influence that spans beyond a single title, label and category.
By combining adidas’s recognisable features with the musician’s unique Porto Rico-inspired style, the new shoes bring together sporty heritage, vibrant Latin influences, and contemporary streetwear aesthetics. The adidas Originals x Bad Bunny BadBo 1.0 will retail for $160, while the second model, BadBo 1.1. will be priced a bit lower, at $120. Both shoes will be available starting November 12, 2026, on the adidas CONFIRMED app and at select retailers.
