HIX LDN – Europe’s leading hotel design event – is back for 2024 with more of the best hotel interior experiences. Bringing the hospitality design community together for two days of networking, talks, installations, and an exhibition of over 200 leading interior design brands, HIX is a true celebration of everything that makes hotels incredible.
Last year, HIX welcomed 4,280 guests to London’s Business Design Centre, including architects, designers, operators, developers, investors, project managers, specifiers, and more. Gathering the entire hotel supply chain under one roof, HIX returns on 27 and 28 November with new spaces, new experiences, a new theme, and a newly expanded exhibition of the latest interior product launches.
Theme
The theme for this year’s HIX, ‘A sense of place,’ explores the unique connections that exist between a hotel and the area it serves—be that a specific building, a neighborhood, a district, or an entire city. As guests seek out increasingly authentic localized experiences, tapping into these connections has become a key commercial and cultural success marker. As such, designers have been tasked with facilitating organic, sustainable relationships with close-knit surrounding communities.
This idea will guide every element of the HIX 2024 program, from the topics up for debate on the HIX Talks stage and the form of the event’s signature HIX installation to the soundtrack and menus at one of the many industry networking receptions.
Expo
Featuring a curated selection of 200 cutting-edge design brands, the HIX show floor represents the best bathroom, surface, technology, furnishing, and fabric sectors – a one-stop shop with everything you need to bring the guest experience to life. This year’s line-up includes returning HIX favorites like GROHE, Laufen, Roca, Hansgrohe, Chelsom, Duxiana, Hypnos, Muuto, and Table Place Chairs, along with new members of the HIX community like Cane-line, Woodio, Pablo Designs, Frandsen and Bensen.
Due to popular demand, HIX LDN 2024 has added an entirely new exhibition space in the Gallery Hall, where guests will discover the latest and greatest hotel interior experiences and a dedicated program of breakout talks, pop-up activations, and parties. Meanwhile, back for its third year, Collection is the event’s ‘expo-within-an-expo’ comprising a micro edit of 30 European labels presenting exclusive new products.
Talks
How is the rise of responsible tourism changing hotel design? Is F&B the key to unlocking an authentic local experience? Will hotels evolve to be more like homes? The agenda for this year’s HIX Talks program asks the big hotel design questions and features a lineup of the industry’s brightest minds. This year’s speakers include senior and executive representatives from Marriott, IHG, Hilton, Accor, AvroKO, Nomadic Escapes, Luxury Frontiers, Squire & Partners, Holloway Li, Studio Lost, Richmond International, and more.
Running parallel, a newly launched series of breakout talks curated by HIX partners will complement the main program with discussions centered around branding, investment, and the future of travel. Taking place on the all-new Gallery Stage, these breakout sessions include panels, presentations, and intimate one-on-one chats with the people and perspectives shaping the future of hotel design.
Installations
Each year, HIX collaborates with leading hotel designers to create immersive installations that push the boundaries of the hospitality experience. In 2022, HIX worked with WeWantMore and organic material artist Côme Di Meglio to develop the world’s first mycelium bar, while in 2023, Blacksheep and MIXD upped the stakes with a pair of spaces that showcased two distinct ‘rooms with a point of view.’
This year, under the guiding mantra of ‘a sense of place’, the signature HIX installation will mark the event’s largest and most ambitious project yet. Partnering with five leading hospitality design studios in Stylt Trampoli, Purcell, 3Stories, Atellior, and SUSD London/4Corners, HIX 2024 will feature a large-scale installation created by set designers Cloud & Horse, with each of these studios producing a gallery of design work that reimagines the iconic Business Design Centre as a hotel.
Working from a deep-dive historical report on the building and local area by heritage consultants Historic Productions, each studio’s vision will be captured within a multimedia exhibition that celebrates the relationship between hospitality design and local spaces, communities, and experiences, truly immersing HIX guests in the hotel interior experience.
HIX LDN 2024 takes place on 27 & 28 November at London’s Business Design Centre. Register to attend for free here, and join the hospitality design community for a true celebration of hotel design.
