Tiffany & Co. marked a new chapter by reopening its iconic flagship store, now known as “The Landmark,” at Fifth Avenue in New York City. This crown jewel of Manhattan is one of the city’s largest and most immersive luxury destinations, showcasing custom artwork, one-of-a-kind jewels, and captivating displays.
This major renovation, the first since the store opened in 1940, brought together two architectural powerhouses: architect and interior designer Peter Marino, who reimagined the store’s interior, and Shohei Shigematsu of OMA New York, who redesigned the building’s structure with a three-story extension above the existing facade. While the original exterior charm has been preserved, the interior reveals a brand-new world of wonder that reflects Tiffany’s rich heritage and commitment to innovation.
This transformed flagship store, the first renovation since its opening in 1940, portrays the new image of Tiffany & Co., a cultural hub and true landmark destination showcasing exquisite interiors, superior hospitality, and cutting-edge art and design. It is a narrative of both past and future as one enters through the iconic details of the original façade and moves into an expansive and immersive main floor experience.
Motorized, recessed accents play a quiet, supporting role to the commissioned central skylight, drawing focus to the merchandise displays. Featured artwork and washed walls in the main elevator vestibule draw visitors up to the 6 merchandising levels above. Arrival on each floor is a unique and dazzling experience.
Various layers of light feature myriad bespoke, artisanal materials and custom installations. Careful studies place lighting above casework at a maximum 10-degree tilt to ensure try-on jewels are never in shadow. The intricate detailing of lighting within the custom casework enhances the brilliance of the merchandise.
An icon in its own right, the main floor of The Landmark has played host to countless special moments since the store first opened its doors in 1940. Today, under the glow of a 22-foot “Diamond Skylight” art installation by Hugh Dutton, you’ll discover pieces from the House’s most coveted collections, including Tiffany Lock, Tiffany T, Tiffany HardWear, and Tiffany Knot, and luminous diamond designs.
The Landmark’s third floor is guaranteed to make hearts beat faster. Against a backdrop of ivory silk wall panels reminiscent of wedding gowns, you’ll discover the ultimate symbols of love: Tiffany & Co. engagement rings. From the iconic Tiffany Setting to breathtaking couples’ rings and wedding bands, you will surely find a masterpiece that captures the joy and promise of your unique love story.
Finally, the everyday will transform into the extraordinary with collections led by Tiffany’s newly appointed artistic director for home, Lauren Santo Domingo. Designed for a beautiful life, elegant Tiffany Wisteria, Tiffany T True, and Valse Bleue collections grace stunningly curated tablescapes on The Landmark’s sixth floor.
The added jewel box houses an event space with highly flexible light slots that respond to various programs. The signature “Tiffany Blue” spills out from a system of lighting embedded at each window opening and the spandrel of the upper levels, complemented by a wash of light at the underside of the floating upper volume.
The Landmark was recently recognized with an Honorable Mention at the LIT Lighting Design Awards. This prestigious accolade highlights the exceptional work of the lighting design team from Tillotson Design Associates, led by Erin Dreyfous, Gabriela Grullon, Noor Traboulsi, and Trinetra Manickavasagam. They collaborated with notable firms, including CallisonRTKL for executive architecture, OMA for the design of the building addition, and Peter Marino for interior architecture. This recognition underscores the innovative lighting design that enhances the store’s immersive experience.
