Header: Courtesy of NOOM
The “HELLO” furniture collection is designed to be more than functional pieces that fill a space. Instead, it is intended to inspire and uplift those who use it. Each object in NOOM’s collection can change the mood of a room and add expressiveness to it, which was exactly the studio’s goal: redefine how people interact with their furniture.
Every object offers various customisation options, which invites users to express their creativity and personal connection. Such possibilities ultimately transform spaces into vibrant reflections of the resident’s individuality. Kateryna Sokolova, art director of NOOM, explains that the studio believes that “furniture should do more than fill a space—it should inspire and uplift.”
The lead designer of the HELLO collection, Denys Sokolov, also had some words to share about the collection, explaining that the name was decided “during the creation process” when he felt that “the almost-finished chair was greeting” him “with a friendly wink.” The name, therefore, captures the collection essence perfectly: it is, in the words of the designer, “playful, friendly, charismatic, and inviting.”
HELLO is more than just furniture—it’s on the cusp of collectable design. All pieces from the collection offer the opportunity to elevate any space with exclusive materials and finishes. With its potential to become a sought-after collector’s item, HELLO transcends the realm of ordinary furniture, offering both style and investment value.
Crafted with attention to detail and quality materials, HELLO strikes the perfect balance between statement design and everyday comfort. Over nearly a year, the team at NOOM dedicated themselves to perfecting every detail of the HELLO collection until perfection was achieved in both proportions and comfort. Recognising that every interior is unique, the collection offers a range of customisation options to meet individual needs and make each HELLO piece truly one-of-a-kind.
