Header: IKEA
IKEA is asking us all to loosen up a little. The Swedish giant has announced GREJSIMOJS, a new 33-piece collection that is entirely dedicated to the art of having fun. The name itself is a colloquial term roughly translating to “thingamajig,” which sets the tone for a series of objects that refuse to take themselves too seriously. Launching in February 2026, this range is not just for the nursery. It is an invitation for everyone, from toddlers to grandparents, to let their homes come out and play.
Designing for the kid in everyone
The idea behind the collection comes from the IKEA Play Report. Their research highlights a simple truth: play reduces stress and brings people together, yet adults often feel they lack the time or space to engage in it. Fifty-four percent of parents admitted they want to play more with their kids but struggle to make it happen. GREJSIMOJS aims to fix this by putting functional items into the home that double as sources of joy.
Maria Törn, the Range Area Manager for Children’s IKEA, explains that they didn’t want to give parents another chore or a “must-do” list. Instead, the goal was to make play a natural habit. The result is a set of items that use texture, shape, and bold colour to spark imagination without cluttering up the living room with plastic junk. These pieces fit right into a modern living space, proving that a home can be stylish and silly at the same time.
“GREJSIMOJS is meant to be a visible part of the home furnishing, with objects that are beautifully designed to fit the home, even after the children have gone to bed.”
Anna Granath, Range Identity Manager for IKEA
Furry chairs and hidden monsters
The actual products are full of surprises and personality. One of the standout details is the update to a 33-year-old classic. The MAMMUT chair, a staple of children’s rooms for decades, gets a complete costume change with new furry covers available in bright pink or bright blue. It turns a standard seat into something you can’t help but touch.
The designers also played with the idea of “creatures” inhabiting the house. Storage units are designed to look like cats, while speakers take on the shape of mice in purple or green, turning tech accessories into functional characters. Lighting gets a whimsical update with a lamp that turns to resemble the head of a gentle giraffe, casting a soft night light.
Some items hide their playful nature until you use them. There is a classic storage pouffe that looks normal from the outside, but when you open the lid, it reveals a “monster” with a toothy grin, looking as if it is taking a bite out of whatever you store inside. Another highlight is a rocking horse reimagined as a bird. It balances the line between being a toy and a piece of sculpture, meaning it doesn’t need to be hidden away when guests come over.
Permission to touch
The design process was just as loose and creative as the final products. Anna Granath, Range Identity Manager, notes that the designers were given the freedom to look at the home through both adult and child perspectives. They asked questions like how an adult might see a rug compared to how a crawling child sees it – perhaps as a wild landscape to explore.
Many of the designers drew from their own childhoods, specifically remembering fragile objects they were never allowed to touch. They wanted to reverse that feeling, creating a home environment where nothing is off-limits. This enthusiasm caught on quickly at the IKEA headquarters. In-house designer Marta Krupińska shared that while she was working on the giraffe lamp prototype, colleagues would walk by and pat it on the head, or give the storage cats a belly rub. It proved that objects with personality naturally invite interaction.
A new framework for living
The collection is grounded in a concept called “IKEA Playtypes.” This is a framework that identifies five ways people interact with the world: Explore, Create, Imagine, Move, and Compete. While these are usually applied to how children learn, GREJSIMOJS applies them to adults, too. The collection encourages movement and imagination, creating an environment that feels lived-in and welcoming.
When this collection hits stores in February 2026, it will offer a chance to stop worrying about making our homes look perfect and start focusing on making them feel fun.
