Header: Team GB x adidas Olympic Athlete Kit
The Winter Olympics are soon arriving in Italy, with the snowy peaks of Cortina d’Ampezzo and the streets of Milan serving as a massive runway for the world’s best athletes. While the sport is the main event, the 2026 Games are already proving to be a high point for fashion fans. We are seeing a huge range of styles this year, from high-tech mountain gear to pieces that look like they belong on a high-fashion catwalk. Designers have clearly stepped up their game, focusing on how clothes can tell a story about a country while still keeping athletes warm in sub-zero temperatures.
Among the sea of flags and puffer jackets, three nations have truly managed to stand out from the crowd. Canada, Mongolia, and Great Britain have each brought a unique look to the ice and snow, proving that team uniforms can be both practical and incredibly cool. Whether it is through luxury fabrics or bold new colour choices, these kits are the ones everyone is talking about in the Olympic Village. Here are our top three picks for the best-dressed teams at Milano Cortina 2026.
Team Canada x Lululemon
Lululemon has returned as the official outfitter for Team Canada, and they have delivered a kit that is as much about function as it is about national pride. For this winter, the brand spent two years chatting with athletes to find out exactly what they needed. The result is a collection that uses smart layering to handle everything from the chilly mountain air to the warmer city vibes of Milan. The look is rooted in Canadian nature, using a deep red alongside unique greens and blues inspired by icebergs and frozen lakes. You will also spot a clever topographic map print and a modern take on the classic maple leaf across the various pieces.
Beyond the colours, the real win for Canada is how inclusive the design feels. Working with Paralympians, Lululemon added features like magnetic zips and braille on the labels to make the clothes easier for everyone to use. They even created specific styles for athletes who compete in a seated position, ensuring the fit is comfortable and looks great. Using premium materials like Merino wool and their own specialised fabrics, the brand has created a sleek, urban silhouette that makes the athletes look like a unified force whether they are on the podium or just travelling between events.
Team Mongolia x Goyol Cashmere
Mongolia has become the breakout star of Olympic fashion lately, and their kit for Milano Cortina 2026, designed by local brand Goyol Cashmere, is perhaps their most beautiful yet. The outfits take a lot of cues from the 13th to 15th-century Mongol Empire, featuring the “deel” – a traditional robe with a high collar that helps block out the biting winter wind. Using high-quality Mongolian cashmere, which is famous for being incredibly warm and soft, the team has managed to bring a piece of their nomadic heritage to the global stage. The ceremonial looks are finished with silk trims and intricate embroidery that depicts ancient horn patterns, giving the whole team aregal and polished appearance.
The collection also includes more relaxed pieces that fit perfectly with the Alpine setting of the Games. You will see knitwear that looks like classic ski sweaters but is decorated with patterns inspired by “yurts” and the rhythms of nomadic life. The designers chose a palette dominated by deep blues and earthy tones, which represent the “Eternal Blue Sky” that is so important in Mongolian culture. By mixing these ancient shapes with modern tailoring for better movement, Mongolia has created a wardrobe that feels like a piece of history brought into the modern world.
Team GB x adidas
Adidas has taken a bold approach for Great Britain this year, shaking up the traditional red, white, and blue with a surprising new addition: bright pink. While the kit still honours the Union Jack, you’ll see pops of “cotton candy” pink on beanies and graphics, giving the team a fresh and energetic look. The collection covers everything from snowboarding gear to village wear, using a geometric print that combines the logos of the Olympic and Paralympic teams. This design choice is meant to show a sense of unity across the entire British delegation, tied together with a dark indigo base that keeps the overall vibe professional and sharp.
On the technical side, adidas hasn’t cut any corners. They’ve used their latest weather-proof tech, like Primeknit and special insulation, to make sure the British athletes stay dry and warm during their events. The silhouettes are classic but updated with modern fonts and line patterns that look great on camera. It is a kit that feels very “British” – confident, slightly experimental, and ready for action. With the mix of traditional colours and those unexpected flashes of pink, Team GB is definitely one of the most stylish squads to watch this February.
The 2026 Winter Olympics are showing us that sports gear doesn’t have to be boring. By looking back at their history or pushing forward with new technology and colours, Canada, Mongolia, and Great Britain have set a high bar for athletic style. These kits not only identify the team but also celebrate the culture and hard work of the people wearing them.
