The Good Plastic Company, the leading international manufacturer of sustainable materials, will unveil a striking installation called Hello, Earth Speaking at Superstudio Più (Via Tortona, 27) during Milan Design Week. Created in collaboration with B Corp-certified StudioXAG, the installation features an enormous sculpture of planet Earth.
Composed entirely of The Good Plastic Company’s revolutionary Polygood® material, a range of 100% recycled and recyclable plastic panels, the exhibit promises to captivate audiences and promote a shift in design ethos. Its objective is to illustrate how the built environment can work in tandem with the Earth by choosing recycled material—not against it.
“Our installation underscores the pressing need for a paradigm shift in how architects and designers approach materials and circular design. By transforming plastic waste into a symbol of environmental consciousness, we aim to spark meaningful dialogue and inspire tangible action. We’re pleased to be able to share our message to the global design community at this year’s Milan Design Week.”
Dr William Chizhovsky, Founder and CEO of The Good Plastic Company.
The installation at Milan Design Week symbolises a dialogue between the earth and the architecture and design community visiting the space. The blue planet makes a direct appeal to make conscious design choices, especially since the sector generates an estimated 9% of the global CO2 footprint. Visitors will be prompted to contemplate the role of design in shaping a more sustainable future. It’s not solely about creating aesthetically pleasing objects; it’s about reimagining the entire design process minimising waste, preserving resources, and safeguarding the planet for future generations.
The message uncovers important revelations about the architecture and design industry and how recycled materials align with the circular design principles, as the industry grapples with the availability of sustainable materials and technologies. Hello, Earth Speaking brings these issues to the fore. If 70% of a product’s life cycle costs and footprint is determined during its design phase, choosing sustainable materials is a crucial step toward aligning with Earth’s resources and mitigating climate change.
Offering designers a 100% circular alternative to conventional surfacing materials, Polygood® stands out in the market with its Cradle to Cradle® Bronze certification and Environmental Product Declaration. Its life cycle assessment enables projects to score points in green building and construction rating systems such as BREEAM, LEED, and WELL.
A favourable GWP (global warming potential) of only 1,074 kg per metric tonne is eight times lower than using virgin polystyrene and six times more eco-friendly than leading traditional solid surface material.
Being a truly circular product, Polygood® is composed of recycled refrigerator and freezer insulation, household electronics, CD cases, single-use cutlery, toys, games, cables, acoustic panels, and tubing. At the end of its useful life, the company offers a free Take-Back Programme that recycles sold panels for future projects.
The Good Plastic Company leads the way in transforming recycled plastic, making it available for a broad spectrum of applications including furniture, retail fixtures, and other high-calibre interior design elements. The impact-driven company’s growing roster of more than 400 clients includes Nike, Adidas, IKEA, McDonald’s, Karl Lagerfeld, Jimmy Fairly, Coach, LUSH, Hyundai, Soho House, Samsung, and BMW.