Norrmalm, Sweden
Grand Relations
New Tendencies – Scandi 2.0
Norrmalm, Sweden, 2021-03-25 –
A visual story by interior stylist Caroline Sandström and photographer Mike Karlsson Lundgren at the Grand Relations Atelier.
In Grand Relations’ Atelier in Stockholm, a unique combination of classic Scandinavian minimalism and international vanguard design pieces meet and merge into a bold yet elegant epiphany of the merging phenomena “Scandi 2.0”.
The unique atelier space offers an unexpected air of serenity, as the sun streams in through the almost 5-meter-tall wall of windows facing the north. In a setting created by leading interior stylist Caroline Sandström the new trend is exemplified and captured by photographer Mike Karlsson Lundgren, as straight lines are juxtaposed with irregular, organic shapes put in place – all softening the look and feel of the room.
Photo credit: Mike Karlsson Lundgren/LINK Deco
From a place of light and earthy palettes, we now embrace contrasts with darker wood, hues and materials. The updated version of the long-time established Scandinavian minimalism incorporates global influences, welcoming rougher surfaces and natural materials that age and change with time.
“We feel that people are looking for something more grounded, genuine and elegant. Tomorrow’s functionality is born in products with a Scandinavian touch today. With Scandi 2.0, the craftsmanship has once again taken center stage, upstaging hyper-consumerism with slow production of both bold and minimalistic design,” says Hans Hjelmqvist & Tove Regnander, Founders of Grand Relations.
Photo credit: Mike Karlsson Lundgren/LINK Deco
Photo credit: Mike Lundgren Karlsson/LINK Deco
Photo credit: Mike Karlsson Lundgren/LINK Deco
Technical sheet
Featured design in the series are: Fritz Hansen, Hem, String, Rosenthal, Northern, Rosenthal meets Versace, Heymat, Veermakers, Nordic Knots, Liljencrantz x KFK, NJRD, Bernadotte & Kylberg, Wästberg, Fogia, Carl Hansen & Son, Foscarini.
Styling: Caroline Sandström/LINK Deco
Photo: Mike Karlsson Lundgren/LINK Deco
About Grand Relations
Grand Relations is a strategic communication and PR agency specialized in premium design and lifestyle brands on a global market.
Clients include Carl & Hansen & Son, Farrow & Ball, Foscarini, Fritz Hansen, Hem, Hästens Bed, Fogia, Louise Liljencrantz Design etc.