Norrmalm, Sweden

Grand Relations

New Tendencies – Scandi 2.0

Norrmalm, Sweden, 2021-03-25 – 

A visual story by interior stylist Caroline Sandström and photographer Mike Karlsson Lundgren at the Grand Relations Atelier. 

In Grand Relations’ Atelier in Stockholm, a unique combination of classic Scandinavian minimalism and international vanguard design pieces meet and merge into a bold yet elegant epiphany of the merging phenomena “Scandi 2.0”. 

The unique atelier space offers an unexpected air of serenity, as the sun streams in through the almost 5-meter-tall wall of windows facing the north. In a setting created by leading interior stylist Caroline Sandström the new trend is exemplified and captured by photographer Mike Karlsson Lundgren, as straight lines are juxtaposed with irregular, organic shapes put in place – all softening the look and feel of the room. 

White Barba sofa and lounge chair by Fogia, Bar stool by Veermakers, Ceramics and black lounge chair Oaki by Northern, Lounge chair Puffy and All wood stool by Hem, Room divider in walnut by Liljencrantz Design X KFK Snickeri, small rug by Heymat, Lamp Buds by Foscarini and small lamp by Wästberg.
Photo credit: Mike Karlsson Lundgren/LINK Deco

From a place of light and earthy palettes, we now embrace contrasts with darker wood, hues and materials. The updated version of the long-time established Scandinavian minimalism incorporates global influences, welcoming rougher surfaces and natural materials that age and change with time. 

“We feel that people are looking for something more grounded, genuine and elegant. Tomorrow’s functionality is born in products with a Scandinavian touch today. With Scandi 2.0, the craftsmanship has once again taken center stage, upstaging hyper-consumerism with slow production of both bold and minimalistic design,” says Hans Hjelmqvist & Tove Regnander, Founders of Grand Relations.

Coffee table Cloud by Veermakers, Room Divider by Liljencrantz Design & KFK Snickeri. Table ware Rosenthal and Rosenthal meets Versace.
Photo credit: Mike Karlsson Lundgren/LINK Deco
Barba sofa by Fogia, coffee table Cloud by Veermakers, Ceramics on the table NJRD by Bernadotte Kylberg, Carimate, black chair by Fritz Hansen, Room divider in walnut by Liljencrantz Design X KFK Snickeri, Boho rug by Nordic Knots, icon chair CH88 by Carl Hansen& Son, W163 lamp by Wästberg.
Photo credit: Mike Lundgren Karlsson/LINK Deco
Hans Hjelmqvist & Tove Regnander, Founders of Grand Relations
Photo credit: Mike Karlsson Lundgren/LINK Deco

Technical sheet

Featured design in the series are: Fritz Hansen, Hem, String, Rosenthal, Northern, Rosenthal meets Versace, Heymat, Veermakers, Nordic Knots, Liljencrantz x KFK, NJRD, Bernadotte & Kylberg, Wästberg, Fogia, Carl Hansen & Son, Foscarini. 

Styling: Caroline Sandström/LINK Deco 
Photo: Mike Karlsson Lundgren/LINK Deco

About Grand Relations 

Grand Relations is a strategic communication and PR agency specialized in premium design and lifestyle brands on a global market. 

Clients include Carl & Hansen & Son, Farrow & Ball, Foscarini, Fritz Hansen, Hem, Hästens Bed, Fogia, Louise Liljencrantz Design etc.