Header: Paul Vu
Saks and Dior collaborated to transform the Saks Fifth Avenue New York flagship this holiday season with a spectacular installation and light show on the building’s historic, ten-story-tall facade. The iconic store will feature the most extensive holiday window display Saks has ever created in collaboration with a brand partner, on display now through January 5, 2024. For the fourteenth consecutive year, Saks’ holiday windows and light show are presented by Mastercard.
Dior’s Carousel of Dreams at Saks comes to life on the store’s legendary facade with the most ambitious installation in Saks Fifth Avenue history. The captivating installation draws inspiration from the Dior cruise 2024 collection and other distinctive Dior symbols featured in the Saks.com pop-up, with intricate botanical icons and a profusion of flowers surrounding a magnificent celestial tableau punctuated with Dior House codes such as the star, the clover and the signs of the Zodiac.
By day, the facade stands as an elaborate sculptural work of art, with detailed watercolor effects and three-dimensional metallic elements applied by master artisans from around the world. By night, the facade is illuminated by a dazzling light show experience inspired by the beauty of creation, nature and the magical moments of winter. The light show features nearly 300.000 LED lights and a musical medley of songs that capture the same sense of organic beauty as the installation.
This year, Saks’ holiday windows tell an enchanting story of Monsieur Dior’s dream journey from Paris to Saks’ hometown of New York City, featuring quintessential scenes and iconic landmarks from both cities, along with playful elements inspired by the Dior’s Carousel of Dreams at Saks theme. Parisian landmarks featured in the windows include the Eiffel Tower, the Arc de Triomphe, the Jardins du Luxembourg, and Dior’s historic flagship on Avenue Montaigne. New York icons that make an appearance throughout the display include the Statue of Liberty, the Brooklyn Bridge, Rockefeller Center and the Saks Fifth Avenue New York flagship.
The enchantment continues inside the store with an extravagant carousel installation on the main floor displaying one-of-a-kind Christian Dior haute couture dresses. Upstairs on the beauty floor, guests can discover a captivating Christian Dior Parfums pop-up featuring Dior makeup, fragrance, and skincare holiday offers and services only available at Saks Fifth Avenue New York through December 10, 2023. Peter Philips, Creative and Image Director of Dior Makeup, has notably created four dazzling holiday makeup looks, available exclusively at Saks Fifth Avenue New York.
Saks and Dior have added an extra dimension to their holiday partnership with an augmented reality (AR) social media experience. Instagram, Snapchat, and Facebook users can launch an interactive AR filter to transform their content with design elements from Dior’s Carousel of Dreams at Saks, available now through January 5, 2024.