While some are looking forward to the beginning of the Paris 2024 Olympic Games, other fans are excited to see sports brands continue revealing their designs for each team. Global sports brand PUMA has designed 17 Federation kits for athletes from a wide range of countries. Among these are the Bahamas, Barbados, Botswana, Brazil, the British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad & Tobago, and Ukraine.
This reveal comes after the iconic PUMA debut of the new Jamaican kits at the Boys & Girls Championships in Kingston, Jamaica. In addition to that, they unveiled their first brand campaign in over a decade.
Rooted in elite performance, the new apparel has been designed to evoke speed, with cut lines strategically placed to accentuate the physique of the athletes. A specially engineered jacquard fabric is ergonomically shaped to contour the back muscles for heat reduction and breathability, with thermoregulation technology optimizing body temperature to enable peak performance. The expanded range caters to various body types and will be offered to athletes across sprints, distances, jumps and throws.
“Our best-in-class products are a collaborative effort between us and the athletes. When we started developing these kits three years ago, our incentive was to ensure they sat at the intersection of design, culture, and innovation. It’s these innovations that enable us to see the game differently. We are a team of game changers with speed in our hearts, and these kits are a symbol of pride for the entire PUMA family; we hope that they become a symbol of pride for people across the globe this summer and long into the future.”
– Maria Valdes, Chief Product Officer at PUMA
Since Rudolf Dassler founded the company in 1948, PUMA has always harnessed the power of speed to be the fastest brand on the planet. For more than 75 years, PUMA has worked with the fastest athletes, clubs, and federations, striving to achieve sporting excellence and create moments that live long in the memories of fans across the globe.
PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sports influences into street culture and fashion.
“This summer will be incredibly emotional for me and my teammates, and we know that when we pull on the yellow and blue of Ukraine, we have the opportunity to inspire an entire population. We want to go to Paris and reinforce the true power of sport to unite and create change.”
– Reigning women’s high jump World Champion Yaroslava Mahuchikh
The unveiling of the kits follows the announcement that PUMA is launching its first brand campaign in over 10 years. The campaign articulates PUMA’s unique relationship with speed and brings to life how the entire PUMA Fam – from athletes to consumers – sees the game differently.
Coming to life in a unique piece of content, the campaign features global superstars across multiple sports including Neymar Jr, Breanna Stewart, Karsten Warholm, Christian Pulisic, Jack Grealish, Shericka Jackson, Mondo Duplantis, Felix Streng, Yaroslava Mahuchikh and many others.
